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The Challenge of Cross-Media Marketing MEDIA COMPATIBILITY.

Published byAlexia Neal Modified over 9 years ago

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Presentation on theme: "The Challenge of Cross-Media Marketing MEDIA COMPATIBILITY."— Presentation transcript:

1 The Challenge of Cross-Media Marketing MEDIA COMPATIBILITY

2 THE CHALLENGE: EFFECTIVE MARKETING Marketing confusion and fear of how best to market products, services - even businesses - across platforms. Lifestyle clusters reveal new ways of understanding. Which media work best together? It’s based on the consumer.

3 LIFESTYLE CLUSTERS - PODCASTING

4 LIFESTYLE CLUSTERS – PODCASTING/RADIO

5 PODCASTING CONTENT ORIGINAL VS DUPLICATED

6 LIFESTYLE CLUSTERS – PODCASTING & INTERNET RADIO

7 LIFESTYLE CLUSTERS – PODCASTING & INTERNET RADIO 2

8 LIFESTYLE CLUSTERS – PODCASTING & SOCIAL MEDIA

9 LIFESTYLE CLUSTERS – RADIO & INTERNET RADIO

10 DAVE VAN DYKE President Bridge Ratings dvd@bridgeratings.com 323.696.0967

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