1. Session05: PEST(EL) Analysis (continued) Dr. Mark H. Mortensen 66.490.211 and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45 Manning School of Business

2. Mortensen Consulting Group Today 1. Attendance 2. Discussion on PEST(EL) analysis of external environment (continued) 3. Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD) 4. Group decision - Pick two of the following: lectures, material discussion, group workshops 5. Remind everyone to buy case studies Have purchased book and read chapter 3: sections 1 &2

3. Mortensen Consulting Group Strategic Management Process: Environmental Scanning Assumptions Constraints Truisms TOOLS PEST(EL) analysis Porter 5-Forces model Company positioning chart Product positioning charts BCG product matrix GE product matrix Core competency analysis Value chain analysis Bowman’s Strategy Clock

4. Mortensen Consulting Group PEST(EL) Analysis Technological Regulations on technology transfer Energy availability & cost Natural resource availability Transportation network Skill level of workforce Patent-trademark protection Internet availability Telecommunications infrastructure

5. Mortensen Consulting Group PEST(EL) Analysis Environmental and Legal Social desire for “green” Global warming issues Environmental laws Carbon footprint trading

6. Mortensen Consulting Group PEST(EL) Form 1. Brainstorm the relevant factors that apply to the market, using the form. 2. Identify the information that applies to these factors. 3. Draw conclusions from this information.

7. Mortensen Consulting Group Today 1. Attendance 2. Discussion on PEST(EL) analysis of external environment (continued) 3. Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD) 4. Group decision - Pick two of the following: lectures, material discussion, group workshops 5. Remind everyone to buy case studies

8. Mortensen Consulting Group PEST(EL) Form 1. Brainstorm the relevant factors that apply to the market, using the form. 2. Identify the information that applies to these factors. 3. Draw conclusions from this information.

9. Mortensen Consulting Group Today 1. Attendance 2. Discussion on PEST(EL) analysis of external environment (continued) 3. Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD) 4. Group decision - Pick two of the following: lectures, material discussion, group workshops 5. Remind everyone to buy case studies

10. Mortensen Consulting Group Group Workshop: Pick 2 We do not have time to do all three of the elements in class:  Lecture or reading of the chapters to gain a basic understanding of the concepts.  Discussion of the concepts and how to apply them to the real world.  Group workshops to practice applying the concepts. We have time to cover two of the three. Which two do you want me to cover in class? The third you will have to do on your own. Discuss in your groups and then we’ll take a vote. Each company gets two votes.

11. Mortensen Consulting Group The three options: Spoon Feed Approach: Lecture, Discussion, (Workshop)  Plus: easiest for you and me; conventional way of teaching  Minus: boring; will not get as much understanding out of the course; take home exam will be very difficult to do since it measures mastery Mastery Approach: (Lecture), Discussion, Workshop  Plus: most interesting and informative for all; take home will be easier to do since have practiced implementing the tools and concepts  Minus: More work for me; you will have to read the textbook Tools Approach: Lecture, (Discussion), Workshop  Plus: second easiest for me and you  Minus: will be a lot of confusion in the workshops; you will miss a lot of information and rules of thumb about real-world business

12. Mortensen Consulting Group Today 1. Attendance 2. Discussion on PEST(EL) analysis of external environment (continued) 3. Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD) 4. Group decision - Pick two of the following: lectures, material discussion, group workshops 5. Buy case studies 6. Read chapter 3: Section 3 on Porter 5 Forces

13. Mortensen Consulting Group Strategic Management – Spring 2013