1. 2.04 Identify major fashion centers, types of designers, and price market categories.

2. Major U. S. Fashion Centers
New York City, New York
Los Angeles, California
Atlanta, Georgia
Chicago, Illinois
Miami, Florida
Dallas, Texas

3. New York City: Largest fashion market in the United States.

4. Los Angeles, California: Second largest fashion market in the United States.

5. Atlanta, Georgia

6. Chicago, Illinois

7. Dallas, Texas: Evening, bridal and western fashion.

8. Miami, Florida: Swimmwear

9. World Fashion Centers
Paris, France
Italy
Great Britain

10. PARIS: World fashion leader.

11. Italy

12. LONDON

13. Terms associated with Fashion Design
Collection: The total merchandise in a designer’s or apparel manufacturer’s seasonal presentation, especially for high-priced garments.
Line: A collection of styles offered by a manufacturer or designer.
Couture: High fashion clothing created by designers.
Couturier: A male high fashion designer.
Couturiere: A female high fashion designer.
Alta moda: The name for the high fashion industry in Italy.
Haute couture: The name for the high fashion designer industry of France; high-fashion, individually designer, original garments.

14. Terms associated with Fashion Design
Ready-to-Wear: Apparel mass produced in factories to standard size measurements.
Pret-a-porter: French term for ready-to-wear.

15. Terms associated with Fashion Design
Fashion designer: One who creates or adapts clothing and accessory designs for manufacturers, retailers, or individual clients.
Fashion piracy: Stealing design ideas.
Fashion seasons: Distinct retail selling periods in fashion marketing.
Garment district: the area in a fashion center where most of the apparel companies are located.
Licensing: A legal arrangement granting a manufacturer the exclusive right to produce and market goods thayt near the name of a famous person.
Private label: Merchandise developed for a given store and displaying that store’s label; found in better, moderate, and budget price market categories.

16. Basic types of designers
Couture
Stylist: One who designs by changing or adapting designs of others. (The Gap, Guess)
Freelance designer: An independent designer who sells sketches to manufacturers.

17. Price Market Categories
Designer (Couture): Extremely small market, Original, high-priced fashion custom-made.
Bridge: Secondary lines of well known couture designers. Most expensive ready-to-wear.
Better: Reasonable prices, found in specialty stores and department stores.
Moderate: Well-known and nationally-advertised brand labels. Widely available and worn by the majority of Americans.
Budget/Discount: Lowest priced category, mass produced in less expensive fabrics with fewer details.

18. Designer (Couture)
Givenchy
Dior

19. Bridge: Has almost replaced the couture category.
Most expensive ready-to-wear.

20. Better: Reasonable prices, firm label but no designer name.

21. Moderate: Medium pricing, high sales volume

22. Budget/Discount: Lowest prices, “knockoffs”, merchandise sold in discount stores