1. www.mobilevce.com © 2009 Mobile VCE The Virtual Centre of Excellence in Mobile & Personal Communications: Dr Walter Tuttlebee Chief Executive, Mobile VCE

2. www.mobilevce.com © 2009 Mobile VCE Industry led, world-class, strategic research Endorsed & supported by UK Government Undertaken by top UK research Universities Strategic, not-for-profit, research to facilitate industry growth

3. www.mobilevce.com © 2009 Mobile VCE The Company Strategic Innovation for a Global Industry World-Class, Industry-Led, Research that Grows the Industry Established in 1996 by the communications industry Not-for-Profit, funded by Industrial Members & UK Government Major international Operators & Manufacturers High financial gearing for the industrial members Industrial Subscription: £45k in 2010 Research Programmes: £2.2m in 2010 Research defined & steered by the Industry Membership

4. www.mobilevce.com © 2009 Mobile VCE International Linkages eg http://www.mobilevce.com/korea

5. www.mobilevce.com © 2009 Mobile VCE Structure Objectives, Approach & Operating Model Research Content & Mechanisms Member Benefits

6. www.mobilevce.com © 2009 Mobile VCE Objectives, Approach, Operating Model

7. www.mobilevce.com © 2009 Mobile VCE Objectives Original Goals To harness the research capability of a selected group of UK universities into a cohesive world-class Centre of Excellence To influence the direction of long-term research through dialogue between industry & the academic community To carry out programmes of research with a focus on cross-disciplinary & well-managed programmes To provide a mechanism for industry to work collectively with key Universities to secure the necessary flow of the most skilled experts To secure international recognition Underpinning Approach: work with industry to use vision and technology research to facilitate industry growth

8. www.mobilevce.com © 2009 Mobile VCE Achieving the Objectives Critical Success Factors… Strong & Sustained Industry Leadership Board of Directors, 5 industry, 3 university Clear industry definition of goals & research responsibility Commitment from the Universities to Deliver Mutual respect & esteem between industry & academics Research Excellence Independently assessed as world class Reflects both the university & industry inputs Global Perspective & Engagement Industry membership from Asia, America & Europe Industry membership from across the value chain / value web

9. www.mobilevce.com © 2009 Mobile VCE Approach: Strategic, Industry-led, Research VCE VCE Telecom Operators Handset Mfrs Infrastructure Mfrs Component, Software, … Convergent Industries IndustryGrowth Shared Future Vision StrategicResearch Univ Research Teams Industry Steering Groups ‘Define & Lead’ ‘Seed & Feed’

10. www.mobilevce.com © 2009 Mobile VCE Vision Led Research to Grow the Industry A Global View Our Industry Members, based in the key Geographical Regions, develop shared long term vision: Europe – strong traditional ‘telecom’ providers… America – home of the free market, of the Internet pioneers… Asia – high growth markets, major suppliers, new requirements… ALL the global players seek to have a global view, which is coloured to differing degrees by local factors and pace of change Shaping our Research Trends & Challenges - Industry members Technical Approaches - Academic members

11. www.mobilevce.com © 2009 Mobile VCE Core Programme Funding Members’ Core Fund UK Government Support Gov’t Funds - - - Members’ Subscriptions - - - Industry Defined & Steered Research Programme World Class Research & Patents New Product & Service Revenues Seeds & Feeds in-house R&D activities One-Way Trapdoor High financial gearing Strengthens the research base available to the global industry Known, qualified, research staff who appreciate industry’s needs Operating Model

12. www.mobilevce.com © 2009 Mobile VCE Operating Model Principal Sources of Value Ensuring the Future Strategic industry-defined research, ahead of the curve A proven source of innovation – ‘seeds & feeds’ our members ‘Early warning radar’ – for opportunities & threats Partnership & Cost Sharing An open innovation approach, amongst members New industrial, and academic, relationships are formed Outsourcing and sharing R&D costs Projects can get done that might otherwise fall off the budget list People & Expertise Ready access, to industry-aware, high calibre researchers Build strong relationships with the research community One stop portal to access a wide range of R&D capability

13. www.mobilevce.com © 2009 Mobile VCE Research

14. www.mobilevce.com © 2009 Mobile VCE Two Types of Research Core Programmes Integrated, strategic, research funded by member subscriptions All industry members define, participate, share the benefits & have royalty-free access to IPR. Attracts additional UK government funding Core 1 1997 – 2000, ~50 myrs Core 2 1999 – 2003, ~100 myrs Core 3 2002 – 2005, ~75 myrs Core 4 2005/06 – 2009/11, ~130 myrs Core 5 2009 – 2012, ~100 myrs Elective Programmes Research projects commissioned by one or more industrial members Programmes are usually initiated a single industry member Mobile VCE helps identify industrial members with common research needs Industry players select the most appropriate university team assisted, if needed, by Mobile VCE – specialist research manpower Examples – MIMO channel characterisation, intelligent handset antennas, …

15. www.mobilevce.com © 2009 Mobile VCE Industry Vision drives Research Definition

16. www.mobilevce.com © 2009 Mobile VCE Industry Vision drives Research Definition ‘2020 Vision’ Outworking the 2 nd Century of Radio Usable, Embedded, Ubiquitous, Networked Two Realms of Impact Mass Market - Personal Lifestyle Enterprise - Transformation of other Industries Resultant Core 5 Research Themes User Interactions for Breakthrough Services Designing Flexible Networks Green Radio

17. www.mobilevce.com © 2009 Mobile VCE Industry Vision drives Research Definition ‘2020 Vision’ Industry Futures’ Day ‘2020 Vision’ paper addresses: Primary drivers of evolution IJI ‘It Just Is’ A Vision of invisible technology & ease of use Major areas where new research is needed VCE Industry member consultation Agreement on priority themes & challenges Collaborative programme building Embryonic Industry Steering Groups Programme Definition Documents

18. www.mobilevce.com © 2009 Mobile VCE Industry Engagement that Works Consensus Industry Vision Industry-populated Visions Group develops a shared agenda Industrial Steering Groups Define & manage the detailed programme Industrial Chairman responsible to lead each work area Steering Groups meet every 3 months Industrial members provide feedback, direction and decisions on patents, publications, etc, to the research teams Workshops – as desired, to address scenarios, business models, etc Remote participation supported & encouraged, eg Industry Steering Group presentations available with audio via web Webex increasingly used to facilitate remote meeting participation Industry Reviewers Industrial staff can keep close to leading edge in specialist areas One-on-one & technical meetings with researchers A means to assess and develop potential recruits May or may not physically attend Industry Steering Group meetings

19. www.mobilevce.com © 2009 Mobile VCE Industry Engagement Web-based Tools support f2f meetings Dedicated research areas in the members’ website Progress monitoring & management Deliverables & publications management Mechanisms in place to support remote participation – incl. Webex Meeting presentations available, with audio, via web

20. www.mobilevce.com © 2009 Mobile VCE www.mobilevce.com © 2008 Mobile VCE Interactions with: A new device ecosystem The user’s environment - woven into the fabric of life Intelligence in the network Re-defining the user experience & simplifying complexity Enabling new personalised, contextualised, capabilities Core 5 User Interactions

21. www.mobilevce.com © 2009 Mobile VCE www.mobilevce.com © 2008 Mobile VCE Adaptable Unpredictable user needs Service agnostic Tailored ‘user experience’ Evolvable architecture Network Virtualisation, yet supporting competitive differentiation Robustness, Efficiency Self-validating Business Model Neutral Autonomous management Seamless & ‘Invisible’ Core 5 Flexible Networks

22. www.mobilevce.com © 2009 Mobile VCE www.mobilevce.com © 2008 Mobile VCE The Drive for Bandwidth Base stations = power hungry Data overtakes voice, 40x increase forecast 2009-14 Faster, fatter = yet more energy (no change is not an option) Going Green Efficient wireless Green = Reduced OPEX ! Vital to support data growth Energy awareness as well Spectrum awareness Energy efficient multipliers Goal: 100x improvement Core 5 Green Radio

23. www.mobilevce.com © 2009 Mobile VCE International Linkages Europe eMobility, WWRF Asia MoUs with leading research organisations in Japan, Korea & China Regional Conferences, Industry Missions, Bilaterals Korea Industry missions & conferences – 2004, 2005, 2007 (ongoing links) Japan Industry missions & bilaterals – 2002, 2003, 2006 Symposia/conferences – 2002, 2006, 2009 Researcher secondments via JSPS China Industry missions & invited talks – 2004, 2007, 2008 UK-China Science Bridge 2009, 2010 – ongoing North America Links with the Wireless Innovation Forum (SDR Forum) strategic technical contributions to their activities, common Director Industry Mission Industry mission – US West Coast – 2007

24. www.mobilevce.com © 2009 Mobile VCE Member Benefits

25. www.mobilevce.com © 2009 Mobile VCE Research Outcomes Annual CD-ROM Library for Members Containing all major reports, tools, seminars & deliverables Reports electronically searchable by keyword Past issues available for purchase by new members (but not non-members) Software Tools & Models – examples Advanced traffic / service models – video traffic, GPRS, etc Radio simulation tools Propagation campaign databases – SISO, SIMO, MIMO Commercial Exploitation Industrial members use our work to ‘Seed & Feed’ in-house programmes Example - algorithms & tools used for 2.5/3G development/deployment Elective pre-development research through Mobile VCE can take work further Patent Portfolio Patent filing decisions made by our Industrial members ~50 patent filings presently maintained, of which… 30 patents granted Many public domain publications – ‘exec summaries’

26. www.mobilevce.com © 2009 Mobile VCE Sources of Value Ensuring the Future Industry needs to know what new technologies will be emerging, but no longer can do it all – Mobile VCE pioneered open innovation before the phrase existing within its member community ‘Seed & Feed’ – a way for companies to ensure the future ‘Seed’ – watch progress and, when a research area gets hot, use the technical reports & meet with the team to ‘seed’ a new in-house activity. Get it up and running quickly. ‘Feed’ – manage internal programmes to build upon and be complementary to Mobile VCE research, thereby stretching the internal research budget Research radar – a ‘window on the future’ Access to experts – through building long-term relationships, companies grow to understand Univs’ real areas of deep expertise Easy access for placing direct contracts when needed

27. www.mobilevce.com © 2009 Mobile VCE Sources of Value Partnership & Cost Sharing Value through trusted relationships & insights More than just a financial multiplier (but that helps) Visions activity – strategic enabler of new focus (cf Green Radio) Core Programme – typically >40x financial multiplier Industry-defined programme based around shared vision Cost - £45k (2010) company subscription Value - £2.2m (2010) of research (plus other benefits) Elective Programmes – typically 4-6x financial multiplier Initiated – by an individual company, with others joining in Size – typically from £25k to £250k Number of companies engaged – typically 1-6 Things can be done that might otherwise ‘fall off the budget’

28. www.mobilevce.com © 2009 Mobile VCE Sources of Value People & Expertise Relationships are an investment Know who to ask, when an answer is rapidly needed Know who to recruit, by seeing them perform Quality researchers, with real value Quality – ‘the quality of researchers is outstanding across the Mobile VCE programs, when compared to many other fora’ Industry-aware - researchers who understand what industry needs and can thus hit the ground running when subsequently recruited Invest now to recruit later when times improve & necessitate Advice & Direction Mobile VCE is able to point in the right direction Direct contracts with Universities when full IPR ownership is needed Access and relationships with EPSRC, TSB, etc

29. www.mobilevce.com © 2009 Mobile VCE Member Benefits Industrial Members derive many different benefits… Strategic Vision – shared industry exploration of possible futures A ‘window on the future’ – threat & opportunity monitoring World class industry-led research – defined & steered by industry – ‘seeds & feeds’ in-house programmes Elective research – cost-sharing, at the request of individual companies or groups of companies with shared interests Networking, to identify & shape industry trends and to create new initiatives and partnerships Royalty-free access to a growing patent portfolio Recruitment & Training of company research staff Very cost effective - high financial gearing of subscription (40x)

30. www.mobilevce.com © 2009 Mobile VCE Thank you ! New Industrial members are welcomed For further information please contact: Dr Walter Tuttlebee E-mail: walter.tuttlebee@mobilevce.com Tel:+44 1256 338604 WWW:www.mobilevce.com