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Published byMargaret Chapman Modified over 8 years ago
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Company Program
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What is Human-Centric Marketing?
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It used to be that marketing view people as passive participants in the communications process – recipients of the marketing message.
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It used to be that marketing success was measured by sales alone.
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Not anymore.
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Marketers know that they must see their customers for who they really are and connect with them. https://www.youtube.com/watch?v=mE5nZjJ ocAg
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After all, people are more than consumers. Human-centric marketing recognizes that customers are whole human beings with hearts, minds, and spirits. https://www.youtube.com/watch?v=ZTZIMe1KGp8
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The best way to convince new customers is to recognize them as: whole human beings with hearts, minds, and spirits… https://www.youtube.com/watch?v=-JuAc7ai2Ag
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