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Estonian Post Domestic Services Ringo Kristelstein Partner Relations, Business Division 10.11.2015
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Contents Estonia in brief Addressed Direct Mail Unaddressed Direct Mail News and plans for 2010
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Estonia in brief
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Estonia in brief, I Population approx. 1,35 million Ethnic groups – 72% Estonian, 22% Russian Full member of EU & NATO
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Estonia in brief, II Very e-developed GDP: 20 560 USD / per capita Currency: Estonian crown (1 EUR = 15,6466 EEK) Open market since 01.04.2009
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Addressed DM
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Addressed Direct Mail, I Only advertising, marketing or public information with an identical weight and message Merchandize and product samples accepted (up to 100 g) Max. weight: up to 2000 g / per item Min. volume: 300 items / per shot
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Addressed Direct Mail, II D+6 service level as a standard, D+3 on demand Only Estonian PPI accepted or two PPI’s together Return address not mandatory Pre-sorting required
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Addressed Direct Mail, III Pricing based on: - weight steps and - geographical delivery zones and - service level Discounts based on cumulative volumes for 6 months Delivered together with normal mail Quite flexible in terms of layout
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Unaddressed DM
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Unaddressed Direct Mail, I Only advertising, marketing or public information with an identical weight and message Max. weight: up to 2000 g / per item Min. volume: 1000 items / per shot D+6 service level as a standard, D+3 and D+1 on demand
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Unaddressed Direct Mail, II No PPI required Approx. 555 000 private households / mailboxes Various targeting possibilities Delivered together with normal mail
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Unaddressed Direct Mail, III Pricing based on: - weight steps and - geographical delivery zones and - service level and - delivery period Discounts based on cumulative volumes for 6 months Very flexible in terms of layout
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Plans for 2010
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News and plans for 2010 Semi-addressed product Geo-targeting Address sales No prices changes, but discount system may change as of 01.01.2010
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Additional information 1.Contact KAM: - Mr. Ringo Kristelstein - E-mail: Ringo.Kristelstein@post.eeRingo.Kristelstein@post.ee - Phone: +372 625 7285 2.Level 3 Database – www.ipc.bewww.ipc.be
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Any questions? Thank you!
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