1. Campaign Plan Assignment Eight: Campaign Communication Plan GOVT 443-643 Spring 2015

2. Campaign Plan Assignment Six: Please complete the following assignment by: 1) Outlining on a monthly and weekly basis how you would deploy your Campaign Communication Plan 2) Identify what you think the effectiveness would be, and the Resources needed for different parts of your Campaign Communication Plan Some items to consider when building your Plan: Door-to-Door Canvassing Handouts/Literature Direct Mail (Literature Mailed) Online Strategies (Newsletter, Updates, Alerts) Literature Drops (Literature Hand Delivered) Visibility (Sign Distribution, Sign-Holding) Newspaper/Online ads The Key Question to Answer: When would you schedule these communication strategies?

3. Campaign Plan Candidate Monthly Schedule January (Days)SunMonTuesWedsThursFriSat Week 1 (1-3) Week 2 (4-10) Week 3 (11-17) Week 4 (18-24) Week 5 (25-31)

4. Campaign Plan Candidate Monthly Schedule February (Days)SunMonTuesWedsThursFriSat Week 1 (1-7) Week 2 (8-14) Week 3 (15-21) Week 4 (22-28)

5. Campaign Plan Candidate Monthly Schedule March (Days)SunMonTuesWedsThursFriSat Week 1 (1-7)Primary Week 2 (8-14) Week 3 (15-21) Week 4 (22-28) Week 5 (29-31)E Day

6. Campaign Plan Complete the following chart by considering the effectiveness of the different communication strategies at persuading, identifying and/or turning out voters and the type resources needed for each strategy. (I provided one example). EffectivenessResources Persuade Voters Identify Supporters Turn-Out Vote TimeMoneyPeople Door to Door LitYes Direct Mail Online Strategies Literature Drops Visibility News/Online Ads Other: