1. Electronics for You Design Conference 2012

2.  Requirements  Creating hardware  Firmware and Host Software Development  Enclosures  Compliance  Manufacturing  Sales and Marketing

3.  Ask questions  Understand the end goal of the customer  Challenge the requirements  Visualize what the customer wants to see in the end product  If needed … educate them

4.  Do not reinvent the wheel  Create smaller customized boards around the development kits

5.  What is the ROI on your board turnaround ?  How can you maximize it ?  Cut traces, add wires or drill holes !  Implement the functionality in the first turnaround  Leave the beautification for the next turnaround

6.  Off the shelf / custom ??  Rapid Prototyping  Silicone / Aluminum Molds  Manual Enclosures  Pay attention to aesthetics

7.  What happens in Vegas …  Create islands for noisy circuits  Separate islands with common mode chokes and ferrite beads  Use tools like near field probing to understand the “nasty” areas

8.  It is a great time to be an embedded systems / electronics engineer  Slow Process – Requires Patience and Perseverance  Need good expertise in Analog Design, Digital Design, Power Electronics and Firmware Development  Technology is changing – engineers need to adapt