1. © 2009 Lync Creative™ www.lync.com.au Presentation. How to build a powerful brand Without a large budget or many years of marketing experience?

2. Step 1. Understand what is a Brand? © 2009 Lync Creative™ www.lync.com.au

3. © 2009 Lync Creative™ www.lync.com.au

4. © 2009 Lync Creative™ www.lync.com.au Step 2. Understand why the Brand Identity is important to you?

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6. © 2009 Lync Creative™ www.lync.com.au Step 3. Create a strong and unique Brand Name.

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8. © 2009 Lync Creative™ www.lync.com.au Tip. Types of Brand Names: 1.Surname2.Descriptive

9. © 2009 Lync Creative™ www.lync.com.au Tip. Types of Brand Names: 3.Invented4.Connotative

10. © 2009 Lync Creative™ www.lync.com.au Tip. Types of Brand Names: 5.Bridge6.Arbitrary

11. © 2009 Lync Creative™ www.lync.com.au Step 4. Create a distinct and powerful Brand Logo.

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13. © 2009 Lync Creative™ www.lync.com.au Tip. Types of Brand Logos: 1.Wordmarks2.Letterforms

14. © 2009 Lync Creative™ www.lync.com.au Tip. Types of Brand Logos: 3.Emblems4.Pictorial Symbol

15. © 2009 Lync Creative™ www.lync.com.au Tip. Types of Brand Logos: 5.Character6.Abstract Symbol

16. Step 5. Nurture your distinct and powerful Brand Identity. © 2009 Lync Creative™ www.lync.com.au

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18. © 2009 Lync Creative™ www.lync.com.au Tip. Visit www.lync.com.au to learn more about Brand Identity. For more guidance on your Brand make an appointment with Lync Creative ™.