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Published byBartholomew Watts Modified over 9 years ago
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Very Important Homeless. VIH S
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AN ESTIMATED 100 MILLION PEOPLE WORLDWIDE ARE HOMELESS. 20.000 26.000 3 million 105.000 6,6 million 200.000 2,5 million 70.000 24,4 million 78 million 10 million 3 million 5 million
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THE INTERNATIONAL NETWORK OF STREET PAPERS (INSP) is an organization that supports and develops street paper projects all over the world. 20.000 26.000 3 million 105.000 6,6 million 200.000 2,5 million 70.000 24,4 million 78 million 10 million 3 million 5 million
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IT SPANS 120 PAPERS FROM 40 COUNTRIES, WITH A COMBINED READERSHIP OF 6 MILLION PER EDITION.
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PROBLEM People ignore homeless persons who sell street papers.
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MISSION Make the homeless important and prominent.
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IDEA We make street paper seller to local heroes.
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HOW? By wearing special VIP-shirts
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HOW? By wearing special VIP-shirts Homeless persons wear T-shirts with a print of a VIP. The VIP on the T-shirt wears a T-Shirt with a print of the respective homeless.
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Possible VIPs: everyone who is easy to recognize and supports charity projects.
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We create a microsite with VIPs and homeless persons side by side wearing the T-shirt with the print of each other. This will be covered also in street papers editorials.
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THANK YOU FOR YOUR HELP
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