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Jacqueline Woods VP, Pricing & Licensing Strategy Office of the CEO Oracle Corporation.

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Presentation on theme: "Jacqueline Woods VP, Pricing & Licensing Strategy Office of the CEO Oracle Corporation."— Presentation transcript:

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2 Jacqueline Woods VP, Pricing & Licensing Strategy Office of the CEO Oracle Corporation

3 Multi-tier Climate: Application Server Database E-Commerce Desktop Client

4 Is there a holy grail for pricing and licensing?

5 Objectives Transparent Simple Flexible Technology changes ….are catalysts to licensing changes

6 Perception is Everything… 1.Pricing is complex 2.Too many changes Perception 1.Pricing is rich with nuances to treat everyone fairly –Oracle was 1 st vendor to publish price list and its licensing policies 2.Licensing is an evolutionary process –IT environment is dynamic Reality

7 Accounting for Data Transfers  Definition: data transferred from a database to a database  Licensing rule: batching included with the Processor and Named User Plus licenses  Historical: prior to Named User Plus and Processor, batching was counted at the front end Batching Licensing rule was changed to avoid having customers pay twice: once for Oracle and once for another relational database vendor

8 Accounting for Data Transfers  Definition: data transferred from an interface to a database  Licensing rule: users and/or devices must be counted at the multiplexing front end  Comments: – A multiplexor concentrates and masks users, thus making it impossible to count users, unless counting at the front end – Industry-wide licensing practice Multiplexing

9 Accounting for Data Transfers  Definition: Data exported/imported to a database  Licensing rule: User and/or devices importing/ exporting flat files must be counted as actual users  Historical: Named User metric: users who were creating, updating, importing and exporting flat files were required to be licensed Flat Files Importing/exporting flat files is a highly manual process and Oracle did not want to penalize customers by charging users who were only creating files and not accessing the Database

10 Energy Sector Example Meter RTU House Remote Terminal Unit RTU Communication Server In the energy sector, meters are counted as Named User Plus licenses Oracle Database EE

11 Automated Batch 2,500 users are uploading flat files (txt) via FTP sent manually to communication device once a day Data stored on the communication device is automatically batched into the Oracle Database Example #1 Oracle DB EE 4 CPU Communication device 2,500 End-User

12 The communication device is consolidating the flat files and concentrating actual users and actual usage  the communication device is acting as a multiplexor Each user at the front end of the multiplexing process must be counted (the 2,500 users are counted) 4 Processors or 2,500 Named User Plus (minimum = 25 * 4 Processors, actual users = 2,500 users) Answer #1 Licenses required:

13 2,500 users are uploading flat files into a flat file database (non-relational database) once a day Data stored on the flat file database is automatically batched into Oracle Database Flat File Database Example #2 Automated Batch Oracle DB EE 4 CPU 2,500 End-User

14 Answer #2 Similarly to the communication device, the flat file database is consolidating the flat files and concentrating actual users and actual usage  the communication device is acting as a multiplexor Each user at the front end of the multiplexing process must be counted (the 2,500 users are counted) 4 Processors or 2,500 Named User Plus (minimum = 25 * 4 Processors, actual users = 2,500 users) Licenses required:


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