1. © 2009 by Strategic Business Insights. All rights reserved. Facilitating Innovation for Your Organization Martin Schwirn mschwirn@sbi-i.com www.strategicbusinessinsights.com

2. 2 Corporate Bio SRIC-BI is a consulting and research firm that offers the tools and expertise to help organizations identify and exploit opportunities. Headquarters in Silicon Valley; offices in Japan, the United Kingdom, and Princeton, New Jersey Originally part of Stanford Research Institute (SRI) Uses proprietary tools for industry decision makers Services electronics, health-care, energy, financial, and consumer goods industry sectors, among others

3. 3 Corporate Mission SRIC-BI helps its clients look to the future to extract value from: New technology opportunities Unmet consumer and business needs Emerging business domains © 2009 by SRI Consulting Business Intelligence. All rights reserved.

4. 4 Scan ™ For Business Leaders in the Know

5. 5 Get There First With Scan™ Scan™ is an intelligence tool to improve business decision making through the identification and analysis of early signals of change. Provides early warning of pre-trend topics found in the external environment. Employs a continuous and systematic process. Reflects the dynamic intersection of diverse arenas, such as science and technology, culture and politics, new business processes, and consumer behavior. Business leaders turn to Scan to cut through the hype and save time as they manage uncertainty and plan for emerging opportunities.

6. 6 The Source of Uncertainty The interplay of cultural, commercial, and technological factors in the marketplace defies prediction and creates uncertainty. Commerce Strategy Competition Value Chain/Web Globalization Partnerships/Alliances Value- Creation Maelstrom Culture/Society Consumer Demand Government Action Public Opinion Technology Innovation Diffusion Convergence

7. 7 Harvesting Results External Environment Markets: Opportunities and Threats 100 Abstracts monthly 12 Patterns monthly 6 Signals of Change monthly Scientific Journals Broadcasting Newspapers Magazines Trade Publications Web 2.0 Media Consulting Work Conferences Personal Observations Scan Meeting Clustering, Filtering, Selection Distillation Background Research, Refinement Chaotic Unstructured Focused Structured Real-Time Data Points Early Alerts To Changes Business Publications Individualized Next Steps

8. 8 Signals of Change Pattern Recognition, Analysis, and Research The Process of Scanning Workshops 100+ Abstracts Consultations Monthly Scan Meeting Contributing Teams: Values & Lifestyles (VALS) Consumer Financial Decisions (CFD) Virtual Worlds at Work (VWW) Explorer Consultants

9. 9 From Quick Alerts to Added Analysis to Client- Specific Work Idea Collection and Generation Initial Descriptions Ranking and Selection More Detailed Profiling Scenario Planning Opportunity Discovery Opportunity Assessment Road Mapping And Actions Number of Ideas Effort per Idea AbstractsClusters Signals of Change Project-Based Consulting

10. 10 Scan™ Service Features Research Signals of Change: SBI will identify and qualify 6 Signals of Change monthly, providing actionable insights across all industries, functions, and disciplines. Patterns & Analysis: 12 monthly patterns – sorted and combined abstracts – crossing industries, regions, and disciplines, which provide robust and verifiable changes that will affect businesses. Abstract resources: Clients may access to a database of 8,500+ Scan abstracts. Scan Meeting Synopsis: An outline of developments in the external environment with links to related Patterns and Signals of Change. Meetings Scan Meetings: Members may attend Scan meetings at SBI to participate in the process of pattern recognition for the identification of new Signals of Change. Customized Work Workshops: SBI will conduct two workshops at your site to identify items impacting the client organization. Custom Signals: SBI will provide four customized signals to help clients make an informed evaluation about issues identified in Scan Workshops.

11. 11 Client Interaction SBI hosts clients at six yearly Scan meetings in Menlo Park 20 January 2010 17 March 2010 19 May 2010 7 July 2010 1 September 2010 3 November 2010 SBI will also engage clients in two workshops annually at their site. DC Scan meetings are held quarterly for government and corporate clients. March July November Scan meetings are also regularly held in Croydon, England and Tokyo, Japan.

12. 12 Understanding Workshops Workshop themes Topical (Sample) Biology Health-care Privacy Social Media Sustainability Training Scanning is utilized by corporations to train team members to think proactively about the future. Workshop goals Identify potential trends, opportunities, and threats. Identify emerging product and service opportunities. Share strategic thought across departments. Connect social developments with product needs and manufacturing functions.

13. 13 Best Practices A global car manufacturer has inaugurated a monthly Scan meeting with revolving members to allow improved communication between departments and uncover strategic opportunities. A North American CPG company has a team monitoring the business, technological, and market environments. They use Scan to supplement its information, find missing data points, and identify topics of interest. A global consumer-electronics company has integrated Scan meetings into R&D operations to identify social trends that could open up opportunities for new market segments or products. A North American insurance company holds internal Scan meetings and sends employees to open SBI meetings to identify potential long-term trends early. It then assigns identified topics to company researchers. A number of Scan clients hold quarterly scoped meetings with SBI consultants on thematic issues in order to identify disruptions in their business reality.

14. 14 The Bottom Line Scan provides insights into technology, commerce, and cultural issues which are outside the scope of a client’s area of expertise. Decision-makers turn to SBI to separate the hype from reality when identifying and evaluating opportunities and threats emerging from outside their core competencies. Scan offers companies an early jump on the future – often resulting in competitive advantage.