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Session 111 Marketing Plan Form a publicity subcommittee Make the media work for you Preparing to work with the media What is your message?

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Presentation on theme: "Session 111 Marketing Plan Form a publicity subcommittee Make the media work for you Preparing to work with the media What is your message?"— Presentation transcript:

1 Session 111 Marketing Plan Form a publicity subcommittee Make the media work for you Preparing to work with the media What is your message?

2 Session 112 Marketing Plan (Cont) Making spokespeople work for you Feedback The media as partner Opportunistic tie-ins Special events

3 Session 113 Visual Presentation Tools Geographic Information Systems (GIS) FEMA Flood Maps United States Geological Survey (USGS) Earthquake hazard maps Internet Printed materials Animation Architectural drawings

4 Session 114 Policy Development and Implementation Public consultation Establishing partnerships Identifying and assessing community risks Identifying risk management policies Building consensus for the implementation of risk management policies

5 Session 115 Policy Enforcement Statutory authority Enforcement infrastructure Trained staff Funding

6 Session 116 International Flood Mitigation Initiative (IFMI) Background Consensus Process Netherlands Delegation IFMI Meetings Facilitation Process

7 Session 117 IFMI Vision for the Basin The participants agreed on an IFMI vision for the Red River basin: By the Year 2010, the community of the Red River Basin has addressed flooding through mitigation that achieves significant flood damage reduction goals while enhancing economic, social and ecological opportunities.

8 Session 118 IFMI Mission They identified an IFMI Mission: To promote and develop achievable and action-oriented flood mitigation goals and implementation strategies by engaging citizens, their communities and governments.

9 Session 119 IFMI Goals for the Basin Goal No. 1: Developing Basin Wide Cooperation, Coordination and Citizen Participation Goal No. 2: Forging Public-Private and Community Partnerships Goal No. 3: Protecting People and Property Goal No. 4: Enhancing Environment, Economy and Community

10 Session 1110 IFMI Community Meetings IFMI Meetings

11 Session 1111 IFMI Agreements Basin Community Flood Resistant and Resilient Communities Standards Cooperative and Coordinated Oversight Partnerships Practical Steps

12 Session 1112 IFMI Agreements (Cont.) Public Education New Knowledge Good Model Talking with Citizens Funding, Resources, Frameworks

13 Session 1113 IFMI Initiatives Basin-wide Flood Mitigation Governance Public Education and Research on Flood Damage Mitigation Basin-wide Flood Resilience

14 Session 1114 Basin-wide Flood Mitigation Governance Basinwide Coordination and Cooperation Basinwide Legislator Dialogue Flood Insurance Compliance (U.S.)

15 Session 1115 Public Education and Research on Flood Mitigation Broadcast Media Partnership Print Journalism Partnership Research and Mapping Watershed Education in Schools Floodplain Architecture

16 Session 1116 Basin-wide Flood Resilience The Greenway on the Red Water Storage and Retention and Floodplain Management Compensation for Flood Mitigation Practices on Private Lands Community Flood Mitigation, Preparedness and Recovery


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