1. The Frugal Bride The “frugal bride” is a woman that has exquisite and unique taste, but aims to cut costs for her wedding. She is the 30 plus woman. She is a sophisticated, career woman that would rather spend money on upgrading her home rather than elaborate and expensive décor for her wedding. The frugal bride is college educated, thrifty and professional. She subscribes to magazines such as Glamour, Essence and other fashion magazines to get the latest trends at the most cost effective prices. She peruses websites such as The Knot and the Wedding Channel for ideas regarding her wedding. She is more interested in her guests being blessed by their wedding experience than being impressed by items such as flowers and her dress. She is detail oriented and specific, yet believes great taste is not necessarily synonymous with high costs. She is not willing to compromise great taste due to a conservative budget. Buyer Persona

2. Podcast Series – The Frugal Bride How to Series – The purpose of this series is to help brides save money while creating the wedding of their dreams. 1.How to negotiate with wedding vendors. 2.How to locate a facility that best fits your individual wedding needs. 1.What to look for in a wedding facility. 2.Location, location, location. 3.How to create amazing décor on a dime.

3. Thought Leadership Survey Does your website provide information on how your product or service benefits the customer? Does your website provide “How to” content? How many times does your website mention your company or products/services? Identify your buyers. Does your content the specific needs of your buyer? What is your niche market? What forms of collateral are you using to address the needs of your buyers? Does your web content solve problems? What are your organizational goals? How can buyers access the collateral from your website? Do you provide free registration and/or download capabilities?

4. The Webinar The concept behind The Frugal Bride webinar would be to showcase solutions to problems commonly faced by today’s discriminating bride. The basis of the webinar would allow brides to interact with various vendors in the wedding industry to gain inside tips. Information provided may relate to negotiating practices, current trends and cost saving tips. An online portfolio will also be accessible through the webinar. The webinar has a hands on approach that allows brides to get immediate answers to their questions. Wedding planning is time sensitive so we aim to give brides the opportunity to schedule appointments and/or book vendors through the webinar.

5. Guest Bloggers The Frugal Bride guest bloggers would be event professionals with the mission to help brides and grooms save money while providing high quality products and services. They will consist of vendors that have been specifically chosen by V Events to be a part of The Frugal Bride wedding packages. The event professionals will be invitation designers, cake designers, florists, banquet managers, caterers and photographers.

6. “Ask the experts…” Event Professionals/Vendors Brides Married Women Bridal Magazine Editors/Writers Women Magazine/Publication Editors/Writers Web Content Managers (Bridal/Wedding) – e.g. online sites, blogs, etc. Wedding Planners