2.  Former President/CEO of the North Mason County WA Chamber.  Doubled membership in only 18 months, primarily from implementing the concepts you are going to hear today.  Spoken at state, national, and international chamber events.  Graduate of the W.A.C.E. Academy program. MBA. 2

3.  Psychology of Social Media to: ◦ Engage ◦ Educate ◦ Promote 3

4. ◦ Your Association is a Tribe  Shared Interest  Community minded people  Successful  Geography  Means to communicate 4

5.  “One of Us” – Normmmmmm!  Need to be included.  Exclude non-members.  Velvet Rope. 5

6.  Take a leadership role  Change the status quo.  Cause a ruckus.  Give your members something to believe in.  Build your members up. Give them the spotlight. Bring them into the fold. 6

7. Relationships 7

8. ◦ Build relationships  Welcome New Members  Catch members doing good  Reach out.  Give Gifts – Be Generous ◦ Always answer comments ◦ Connect members ◦ Nurture 8

9.  Sharing and inviting: ◦ Be Real ◦ Be Human ◦ Share news ◦ Invite to events ◦ Best practices ◦ Motivational ◦ Committee news Educate 9

10.  Give Gifts - Be Generous ◦ Post photos and tag ◦ Share news stories ◦ Post community events ◦ Do video interviews ◦ Video community events 10

11. Give Gifts – Be Generous 11

12.  Your organization is a tribe – so powerful ◦ Psychologically, they need to belong. Once they do, they won’t leave.  Engage - Build relationships 24x7x365  Educate - Sharing and inviting  Promote – Give Gifts and Be Generous  It is not social advertising End result? Strangers become friends, friends become members, members become salespeople and advocates - godin 12

13.  FrankJKenny.com  Frank@FrankJKenny.com  Twitter.com/FrankKenny  linkedin.com/in/FrankKenny  facebook.com/Frank.Kenny.Speaks.Writes.Coaches 13