1.  Intergenerational Webinar Ron Phipps, ABR, CIPS,CRS, ePro, GREEN, GRI, SFR Matt Phipps, CIPS, CRS, ePro, SFR 19 February 2013

2. What are you saying?  Communication is more than speak.  Effective communication needs to be heard and understood…not merely said.  Cross generational speak is behavioral, not merely aspirational.  Effective communication will generate more understanding, more business and more income.

3. What are you saying? Challenge: Each generation has a lens (a cipher) through which it understands and knows. We need to know what the lenses are, and how to bridge the communication gaps. The voids are more than generational: cultural, ideological, political, gender, geographic, orientation, religious, and economic. Our goal to provide tools overcome those challenges.

4. What are you saying?  PURPOSE: Communication Fluency: Being understood and understanding.

5. What are you saying? Building Bocks of Understanding: First is personality type: DISC assessment Dominant Influence Steady Compliant

6. What are you saying  Second Building Block:  Formal vs. informal cultures  High touch vs. low touch cultures.  Cultural: Respect the distinctions --- a student.  No room for arrogance.

7. What are you saying? The Generations: Veterans (Pre 1946) Baby Boomers 1946-1964 Generation X 1965-1980 Generation Y 1980- 1995 Linksters 1995 +

8. What are you saying?  Miscommunications:  Grooming  Dress  Language  Foul language  Respect of persons time.

9. What are you saying?  We are different: How do we understand each other: Universal human characteristic: Honesty is valued. It knows no generational bias.

10. Two truths:  1. You must know your clients and your members.  2 The generations communicate differently.  i.e. boomers like face to face. Y generation prefer text.

11. Knowing Clients/ Members  Intergenerational Fluency is learned.  It is just like learning a new language.  The easy part is that you are already immersed in it.  Study the clues.  Your members need to be student too: Average seller is 52, average buyer is 42. Average Realtor is 54. A lot of potential for misunderstanding.

12. Strategies for Communication Success  Listen more than you speak.  Give your audience a choice of how to communicate.  Be honest with successes and failures.  Ask people how they think you are doing. Regardless of generation they will tell you.  Surround yourself with different generations.

13. Choose your medium  Writing: blogs, newspapers, etc.  Video: Self produced, news.  Local television The Real Estate Minute/ House Talk.  Visibility and regularity= consumer top of mind = business.

14. Strategies  Thought leader is not just geographic.  Most effective is to educate consumer not advertise to consumer….branding must have consumer value not simply top of mind value.  Use HUMOR…be able to laugh at yourself.

15. Generation Language Mistakes  Choose words that are understandable regardless of generation.  Learn from the mistakes.  Boomers can learn from people younger than us.  Lack of language skills.  Texting w your friends…different than clients.

16. How to know your Realtor Members  1. Generational neutral questions.  2. How do you want to communicate…need to know generational literate vehicle. Realtors do not text? Really  What is their notion of time.  What do they want from us? Do they know what we can offer.

17. Truth/Take Away  We are all human.  We breathe the same air.  But our experiences are different.  Our challenge is to understand each other and celebrate our uniqueness.  We are a great time of challenge and opportunity.

18.  Thank you for participating The Leadership Academy 2014 application process ends March 31, 2013 Realtor.org/LeadershipAcademy