1. Paul Mundy www.mamud.com The 3-sentence story Summarizing your story to its main elements

2. The elevator pitch Imagine you are in a lift with Bill Gates  What would you tell him about your project?  What is the most important thing to say?  You have 2 minutes! Used with investors

3. Nine Cs of an effective elevator pitch 1.ConciseAs few words as possible, but no fewer 2.ClearYour grandparents can understand it 3.CompellingExplains the problem 4.CredibleExplains how you solved the problem 5.ConceptualNot unnecessary detail 6.ConcreteSpecific and tangible 7.CustomizedAddresses audience’s interests 8.ConsistentSame basic message 9.ConversationalNot complete, but aims to interest audience in more information

4. Three sentences Summarize your story in three sentences:  Problem  Solution  Results

5. Three sentences Problem  Farmers in Zimbabwe find it difficult to sell goats, so they are not interested in raising them Solution  The project has introduced an auction system that gives farmers a good price for their animals Results  As a result, farmers in 10 villages are now investing in goat raising

6. Three sentences Problem  Schools in District X lack basic facilities such as classrooms, desks and textbooks Solution  The project is encouraging parents and local people to get involved in managing the schools Results  In five schools, parent associations are now helping build classrooms and raising money to buy textbooks

7. Three sentences Problem  People in District Y defecate in the open, spreading diseases Solution  Unicef has found a way to persuade them to build and use pit latrines Results  The project will use this method to promote latrines in 50 villages

8. Your turn! In pairs, interview your neighbour about his/her topic Write 3 sentences that tell his/her story Report back to us No DevelopmentSpeak!