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Published byRodney Tate Modified over 9 years ago
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A selection of products in similar packaging on the UK market
June 2008
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Product: Kleenex Manufacturer: Kimberly-Clark Copy: Somerfield
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Product: Kleenex Manufacturer: Kimberly-Clark Copy: Wilkinsons
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Product: Jammie Dodgers
Manufacturer: Burton’s Biscuits Copy: Lidl
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Product: Jammie Dodgers
Manufacturer: Burton’s Biscuits Copy: Aldi
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Product: Choco Liebnitz
Manufacturer: Bahlsen Copy: Lidl
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Product: Stella Artois
Manufacturer: InBev Copy: Aldi
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Product: Red Bull Manufacturer: Red Bull Copy: Aldi
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Product: Red Bull Manufacturer: Red Bull Copy: Somerfield
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Product: Nescafé Manufacturer: Nestlé Copy: Lidl
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Product: Nescafé Manufacturer: Nestlé Copy: 99p store
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Product: Sarsons vinegar
Manufacturer: Premier Copy: Lidl
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Product: Cheese spread
Manufacturer: Bel Copy: Lidl
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An example of the copying of a range
Product: Dures Play Manufacturer: SSL International Copy: Boots An example of the copying of a range
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Product: Lurpak butter
Manufacturer: Lurpak Copy: Lidl
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Product: Lurpak butter
Manufacturer: Lurpak Copy: Aldi
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Product: I Can’t Believe It’s Not Butter
Manufacturer: Unilever Copy: Asda
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Product: Utterly Butterly
Manufacturer: Dairy Crest Copy: Lidl
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Product: Unibond sealant
Manufacturer: Akzo Nobel Copy: Wilkinsonsl
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Product: Comfort fabric conditioner
Manufacturer: Unilever Copy: Wilkinsonsl
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Product: Pantene hair care
Manufacturer: P&G Copy: Aldi
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Product: Pantene hairspfay
Manufacturer: P&G Copy: Aldi
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Product: Innocent smoothie
Manufacturer: Innocent Copy: Somerfield
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Product: Innocent smoothie
Manufacturer: Innocent Copy: Somerfield
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Product: Cream Crackers
Manufacturer: United Biscuits Copy: Lidl
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Product: Head & Shoulders shampoo
Manufacturer: P&G Copy: Aldi
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Product: Head & Shoulders shampoo
Manufacturer: P&G Copy: Wilkinson
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Product: Head & Shoulders shampoo
Manufacturer: P&G Copy: Sainsbury’s
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Product: Fairy liquid Manufacturer: P&G Copy: Wilkinson
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Product: Wash & Go Manufacturer: P&G Copy: Wilkinsons
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Product: Carex soap Manufacturer: P Z Cussons Copy: Wilkinsons
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Product: Carex soap Manufacturer: P Z Cussons Copy: Tesco
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Product: Diet Coca-Cola
Manufacturer: Coca-Cola Copy: Lidl
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Product: Irn-Bru Manufacturer: A G Barr Copy: Lidl
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Product: Domestos bleach
Manufacturer: Unilever Copy: Tesco
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Product: Nytol Manufacturer: GlaxoSmithKline
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Product: Custardl Manufacturer: Premier Foods Copy: Somerfield
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British Brands Group 8 Henrietta Place, London W1G 0NB
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