1. A selection of products in similar packaging on the UK market
June 2008

2. Product: Kleenex
Manufacturer: Kimberly-Clark
Copy: Somerfield

3. Product: Kleenex
Manufacturer: Kimberly-Clark
Copy: Wilkinsons

4. Product: Jammie Dodgers
Manufacturer: Burton’s Biscuits
Copy: Lidl

5. Product: Jammie Dodgers
Manufacturer: Burton’s Biscuits
Copy: Aldi

6. Product: Choco Liebnitz
Manufacturer: Bahlsen
Copy: Lidl

7. Product: Stella Artois
Manufacturer: InBev
Copy: Aldi

8. Product: Red Bull
Manufacturer: Red Bull
Copy: Aldi

9. Product: Red Bull
Manufacturer: Red Bull
Copy: Somerfield

10. Product: Nescafé
Manufacturer: Nestlé
Copy: Lidl

11. Product: Nescafé
Manufacturer: Nestlé
Copy: 99p store

12. Product: Sarsons vinegar
Manufacturer: Premier
Copy: Lidl

13. Product: Cheese spread
Manufacturer: Bel
Copy: Lidl

14. An example of the copying of a range
Product: Dures Play
Manufacturer: SSL International
Copy: Boots
An example of the copying of a range

15. Product: Lurpak butter
Manufacturer: Lurpak
Copy: Lidl

16. Product: Lurpak butter
Manufacturer: Lurpak
Copy: Aldi

17. Product: I Can’t Believe It’s Not Butter
Manufacturer: Unilever
Copy: Asda

18. Product: Utterly Butterly
Manufacturer: Dairy Crest
Copy: Lidl

19. Product: Unibond sealant
Manufacturer: Akzo Nobel
Copy: Wilkinsonsl

20. Product: Comfort fabric conditioner
Manufacturer: Unilever
Copy: Wilkinsonsl

21. Product: Pantene hair care
Manufacturer: P&G
Copy: Aldi

22. Product: Pantene hairspfay
Manufacturer: P&G
Copy: Aldi

23. Product: Innocent smoothie
Manufacturer: Innocent
Copy: Somerfield

24. Product: Innocent smoothie
Manufacturer: Innocent
Copy: Somerfield

25. Product: Cream Crackers
Manufacturer: United Biscuits
Copy: Lidl

26. Product: Head & Shoulders shampoo
Manufacturer: P&G
Copy: Aldi

27. Product: Head & Shoulders shampoo
Manufacturer: P&G
Copy: Wilkinson

28. Product: Head & Shoulders shampoo
Manufacturer: P&G
Copy: Sainsbury’s

29. Product: Fairy liquid
Manufacturer: P&G
Copy: Wilkinson

30. Product: Wash & Go
Manufacturer: P&G
Copy: Wilkinsons

31. Product: Carex soap
Manufacturer: P Z Cussons
Copy: Wilkinsons

32. Product: Carex soap
Manufacturer: P Z Cussons
Copy: Tesco

33. Product: Diet Coca-Cola
Manufacturer: Coca-Cola
Copy: Lidl

34. Product: Irn-Bru
Manufacturer: A G Barr
Copy: Lidl

35. Product: Domestos bleach
Manufacturer: Unilever
Copy: Tesco

36. Product: Nytol
Manufacturer: GlaxoSmithKline

37. Product: Custardl
Manufacturer: Premier Foods
Copy: Somerfield

38. British Brands Group
8 Henrietta Place, London W1G 0NB