1. AMAZING SPIDER-MAN

2. WORLDWIDE POSITIONING

3. FRAMING PILLARS Fresh and different brought to the front. New cast: Andrew’s Parker is an “outsider”. Emma’s Gwen is empowered and actively involved Always use thematic phrases like “Untold story begins”. Fresh and different brought to the front. New cast: Andrew’s Parker is an “outsider”. Emma’s Gwen is empowered and actively involved Always use thematic phrases like “Untold story begins”. Something New This time around, our ultimate hero is a tougher Spider-Man. More self-assured and brash, with a good dose of attitude. Nobody Does It Better

4. FRAMING PILLARS A more dramatic feel of the movie –Peter trying to figure out who he is, being abandoned by his parents, and the weighty themes of secrets having a cost. Avoid “high school” emphasis. This is a “grown up” world A more dramatic feel of the movie –Peter trying to figure out who he is, being abandoned by his parents, and the weighty themes of secrets having a cost. Avoid “high school” emphasis. This is a “grown up” world Realistic Tone/ Peter’s Search for Identity Reinforce that movie audiences will begin to find out why Peter’s Aunt and Uncle raised him instead of his parents. Revealing information about Peter’s past further underscores what is different. Reinforce that movie audiences will begin to find out why Peter’s Aunt and Uncle raised him instead of his parents. Revealing information about Peter’s past further underscores what is different. Mystery Surrounding Peter’s Upbringing

5. MEN IN BLACK

6. MEN IN BLACK 3 Audiences love the brand and are excited to see this film. All the winning hallmarks of the brand remain. What they already love What is new in MIB3

7. RULES OF THE CAMPAIGN Brolin as Young K Time TravelJ and K back for another adventureMIB hallmarks: action, humor plus aliens …all in 3D - Will Smith front and center - Tie TLJ into the story throughout

8. RESIDENT EVIL: RETRIBUTION

9. PLAN OF ACTION Keeping the franchise fresh for fans going into the fifth installment Leveraging 3D for future Resident Evil movies after introducing it in RE:4 Finding a way to “up the ante” with the visuals beyond just making it in 3D #2 #1 #3

10. Stick with Alice’s POV; she drives the action, while supporting characters don’t add much punch (in RU/JP where tested) The underground test facilities are a big, immersive element that serves as our visual hook while showcasing international settings MARKETING Less horror, more visual, stylistic 3D action Who can Alice trust? What is real vs. clone? Mystery and deception provide RE:5’s story hook ALICE’S STORY Alice goes on the offensive vs. Umbrella in a revenge mission that is also a race against time THE BIG PICTURE

11. DJANGO UNCHAINED DJANGO UNCHAINED DJANGO UNCHAINED

12. DJANGO UNCHAINED DJANGO UNCHAINED DJANGO UNCHAINED Positioning Classic Tarantino revenge story about an outsider, Django, who rises up from the brutality of an early and near-lawless America to establish his own brand of justice. Audience Primary: 15-34s, slight male skew Secondary: Tarantino fans; talent fans; genre fans

13. DJANGO UNCHAINED DJANGO UNCHAINED THE BIG OPPORTUNITY DJANGO represents Sony’s first chance to work with acclaimed director Quentin Tarantino

14. UKDEESFRITRUMXBRAUJPKR Inglourious Basterds $200m int’l 18231626146551262 Kill Bill 2 $86m int’l 1674106--1<1691 Kill Bill 1 $111m int’l 2096126--116212 Pulp Fiction $106m int’l 2010--186--1410-- TARANTINO FILMS DJANGO UNCHAINED DJANGO UNCHAINED Let’s beat the $200m international bar set by Inglourious Basterds. Total Gross in USD millions

15. HOTEL TRANSYLVANIA

16. MARKETING SNAPSHOT Primary audience: Kids, Parents Secondary audience: General moviegoers Primary audience: Kids, Parents Secondary audience: General moviegoers KEY ASSETS Dracula/daughter relationship Unique hook: monster/human role reversal Classic monsters in a new light Hotel Transylvania: a new place 3D KEY CHALLENGES Making Hotel T its own character Honing in on memorable elements Making Dracula sympathetic but likeable Limiting romance elements, focusing on fun and adventure above all

17. SKYFALL

18. Based on CR and QoS exits data 007 FANSHIP LEVELS Total Males Females

19. FRANCHISE MOMENTUM % saying “has more left to explore”

20. TRADITIONAL BOND MARKETS All grossed among the top 10 markets for both Casino Royale and QoS

21. THE UP-AND-COMERS CHINAKOREARUSSIA #17 market #10 market #11 market #6 market #14 market #8 market

22. TOTAL RECALL

23. ORIGINAL MOVIE VIEWERSHIP Viewership of original movie: skews male and older across territories

24. IMPACT OF ORIGINAL MOVIE How does knowing that Total Recall is a new version of the original 1990 movie impact your interest to see it at the movie theater when it comes out? Increases Interest. Positivity skews male and 30+. Strongly Increases Interest. Positivity consistent regardless of age/gender.

25. RULES OF TOTAL RECALL Focus on the core question – “What is real? What is Rekall?” Constantly raise questions, but don’t provide the answers Focus on the core question – “What is real? What is Rekall?” Constantly raise questions, but don’t provide the answers HOOKSHOOKS Push action primarily, but carefully Strike the right balance between action and mystery Push action primarily, but carefully Strike the right balance between action and mystery GENRE / TONE Compel moviegoers to be intrigued and ultimately invested in Quaid’s journey Avoid the political storyline Compel moviegoers to be intrigued and ultimately invested in Quaid’s journey Avoid the political storyline STORYSTORY

26. THAT’S MY BOY

27. SANDLER BY TERRITORY Agreement on Statements about Adam Sandler Top Positive Statements Top Negative Statements

28. PRIMING THE AUDIENCE 1 st UK Screening2 nd UK Screening - No mention of similar films -Little reference to raunchy comedy - “No holds barred” comedy -“in the vein of BAD TEACHER and THE HANGOVER” Recruit Synopsis Overall Scores Excellent/Top 2/Definitely Recommend Overall Scores Excellent/Top 2/Definitely Recommend 21/60/44

29. RULES OF TMB “No holds barred” comedy CONTEXTCONTEXT Outrageous comedy Position Sandler as an unwelcome wedding guest A little sexual vulgarity goes a long way Show Donny as having a redeeming side Outrageous comedy Position Sandler as an unwelcome wedding guest A little sexual vulgarity goes a long way Show Donny as having a redeeming side HOOKSHOOKS

30. HERE COMES THE BOOM

31. MMA REGIONAL POPULARITY “Mixed Martial Arts” Google Searches* * time period: Jan 2010 to April 10, 2012

32. KEVIN JAMES POPULARITY “Kevin James” Google Searches* * time period: Jan 2010 to April 10, 2012