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Judgment and Decision Making [Instructor Name] [Class and Section Number]
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Overview Introduction What is a Rational Decision? Biases in Decision Making Contemporary Developments Fixing Our Decision Making
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Introduction Bounded Rationality – Cognitive limitations prevent humans from being fully rational Biases – Mistakes that influence judgment
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Overview Introduction What is a Rational Decision? Biases in Decision Making Contemporary Developments Fixing Our Decision Making
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What is a Rational Decision?
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Rational Decision Making Define the problem Identify criteria necessary to judge Weigh the criteria Generate alternatives Rate each alternative Compute optimal decision
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Overview Introduction What is a Rational Decision? Biases in Decision Making Contemporary Developments Fixing Our Decision Making
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Biases: Overconfidence Overconfidence - The bias to have greater confidence in your judgment than is warranted based on a rational assessment.
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Biases: Anchoring Anchoring – The bias to be affected by an initial anchor, even if the anchor is arbitrary, and to insufficiently adjust our judgments away from it. 10 – 100 – 200? The size of your anchor does matter.
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Biases: Framing Framing - The bias to be systematically affected by the way in which information is presented. Positive or negative? Influence of frame
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Biases in Decision Making
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Overview Introduction What is a Rational Decision? Biases in Decision Making Contemporary Developments Fixing Our Decision Making
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Contemporary Developments Bounded Willpower – We give greater weight to present concerns over future ones.
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Contemporary Developments Bounded Self-interest – Our own behavior is influenced because we care about the outcomes of others.
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Contemporary Developments Bounded Ethicality – Our ethics are limited in ways that we don’t realize. Bounded Awareness – There is a broad array of focusing failures that affect our judgments.
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Overview Introduction What is a Rational Decision? Biases in Decision Making Contemporary Developments Fixing Our Decision Making
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System 1 System 2
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Fixing Our Decision Making
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4.25% 99.98%
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Appendix A: Problem 1 1.Year Harvard was founded 2.Value of Yale University’s endowment (2010) 3.# of acres of housing at UT (2013) 4.Nobel prizes won by UC Berkley’s faculty, alumni, and researchers (2013) 5.# of undergraduates at Northwestern Univ. (2013)
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Appendix A: Problem 1 6. Pulitzer prizes won by faculty and alumni of Boston University (2013) 7. 2012-2013 annual budget for U PENN 8. # of academic staff members at Carnegie Mellon University (2013) 9. # of postgraduate students at Massachusetts Institute of Technology (2013) 10. # of colleges and universities in Boston area
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Appendix A: Problem 1 1.1636 6. 22 2.19.4 billion7. 6.007 billion 3.1,438.58. 1,423 4.71 9. 6,510 5.8,425 10. 52
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Appendix B: Problem 2 > 10 in 1000 firms? _______ in 1,000 Big Four clients have significant executive-level management fraud
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Appendix C: Problem 3 Program A – 200 people saved Program B – 1/3 probability 600 people saved – 2/3 probability 0 saved
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Appendix C: Problem 3 Program C – 400 people will die Program D – 1/3 probability 600 people saved – 2/3 probability 0 saved
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Photo Attribution Slide 1 Photo Credit: koocbor https://www.flickr.com/photos/30451996@N00/4420042160/ https://creativecommons.org/licenses/by-sa/2.0/ Slide 3 Photo Credit: The Shopping Sherpa https://www.flickr.com/photos/49333775@N00/5366688138/ https://creativecommons.org/licenses/by-nd/2.0/ Slide 5 Photo Credit: T|ng~ https://www.flickr.com/photos/14770238@N07/2046402311/ https://creativecommons.org/licenses/by-nc-nd/2.0 Slide 6 Photo Credit: jcf https://www.flickr.com/photos/51035709780@N01/2467667896/ https://creativecommons.org/licenses/by-sa/2.0/ Slide 8 Photo Credit: Kimli https://www.flickr.com/photos/36606530@N00/3072707268/ https://creativecommons.org/licenses/by-nc/2.0/ Slide 10 Photo Credit: Old Shoe Woman https://www.flickr.com/photos/83955435@N00/6023886/ https://creativecommons.org/licenses/by-nc-sa/2.0/ Slide 11 Photo Credit: emilykbecker https://www.flickr.com/photos/emilykbecker/5829019719 https://creativecommons.org/licenses/by-nc-nd/2.0/ Slide 13 Photo Credit: Charles H. Bennett http://commons.wikimedia.org/wiki/File:The_Ant_and_the_Grasshopper_by_Charles_H._Bennett.jpg http://commons.wikimedia.org/wiki/Public_domain Slide 15 Photo Credit: Suzi Edwards-Alexander https://www.flickr.com/photos/8810771@N07/3141342119/ https://creativecommons.org/licenses/by-nc-nd/2.0/ Slide 17 Photo Credit: Martin Whitmore https://www.flickr.com/photos/rustychainsaw/3064090492/in/photostream/ https://creativecommons.org/licenses/by-nc-sa/2.0/ Slide 18 Photo Credit: zampano!!! https://www.flickr.com/photos/20875074@N00/268351934/ https://creativecommons.org/licenses/by-nc-nd/2.0/
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