1. Keunggulan Kompetitif TI dan SI Strategis PTI Pertemuan 8

2. Today’s Lessons Keunggulan Kompetitif TI  Definition  Type Sistem Informasi Strategis  Definition  Differences between SIS and Common IS

3. Keunggulan Kompetitif TI

4. Definition Competitive advantage is defined as the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving Competitive Advantage strengthens and positions a business better within the business environment. When a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage.

5. Type Michael Porter identified two basic types of competitive advantage:  cost advantage : when the firm is able to deliver the same benefits as competitors but at a lower cost  differentiation advantage :deliver benefits that exceed those of competing products

6. a competitive advantage enables the firm to create superior value for its customers and superior profits for itself. Cost and differentiation advantages are known as positional advantages since they describe the firm's position in the industry as a leader in either cost or differentiation.

7. Sistem Informasi Strategis

8. Definition Strategic systems are information systems that are developed in response to corporate business initiative. They are intended to give competitive advantage to the organization. They may deliver a product or service that is at a lower cost, that is differentiated, that focuses on a particular market segment, or is innovative.

9. Strategic information systems are those computer systems that implement business strategies They are those systems where information services resources are applied to strategic business opportunities in such a way that the computer systems have an impact on the organization’s products and business operations.

10. Strategic information systems are always systems that are developed in response to corporate business initiative. The ideas in several well-known cases came from information Services people, but they were directed at specific corporate business thrusts. In other cases, the ideas came from business operational people, and Information Services supplied the technological capabilities to realize profitable results.

11. Differences between SIS and Common IS Most information systems are looked on as support activities to the business. They mechanize operations for better efficiency, control, and effectiveness, but they do not, in themselves, increase corporate profitability. They are simply used to provide management with sufficient dependable information to keep the business running smoothly, and they are used for analysis to plan new directions.

12. Strategic information systems, on the other hand, become an integral and necessary part of the business, and directly influence market share, earnings, and all other aspects of marketplace profitability. hey may even bring in new products, new markets, and new ways of doing business. They directly affect the competitive stance of the organization, giving it an advantage against the competitors.

13. To Search Porter, Michael E., Competitive Advantage: Creating and Sustaining Superior PerformanceCompetitive Advantage:  resource-based view Resources and Capabilities Value Creation  The role of technology in competitive advantage

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