1. Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland

2. Google’s Advertising Landscape 2 Google Confidential

3. Google Display Network 3 Performance Open Simplify Google Confidential

4. 4 Reach is good, reach + targeting is better Google Confidential

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6. If YouTube were a country, it would be the 3rd largest in the world. #1#1 #2#2 #3#3 Source: Based on YouTube monthly unique visitors according to DoubleClick AdPlanner, 4/2011. http://www.google.com/adplanner/static/top1000/ 6 Google Confidential

7. YouTube is Social 7 Source: Internal. http://www.youtube.com/t/press_statistics 100M+ people take a social action with YouTube every week (likes, shares, comments, etc.) More than 50% of videos on YouTube have been rated or include comments from the community Millions of videos are favorited every day Google Confidential

8. At the centre of the video phenomenon 8 Google Confidential

9. The 2010s Will Be the Decade of Mobile 9 Google Confidential

10. The four be’s 10 be relevant be accountable be found be engaging Google Confidential

11. 11 Overview of Google’s Targeting Possibilities Target Audience 4 Target Audience 1 Target Audience 2 Target Audience 3 Google Confidential

12. 12 Overview of Google’s Targeting Possibilities Automatic GDN optimization EntertainmentSeekers Core Gamer Casual Gamers Reach & Low CPC Long-Tail Interest Search Google Confidential Remarketing Similar Users Inferred Demographics Placements Contextual Topics

13. Thank You! 13 Questions?