1. AltMetrics Bruce Antelman ThinkLoud bruce @ thinkloud.com Capturing the Buzz

2. For years scientists have been trying to measure the quality of scholarly work

3. Subjective Qualitative Measures Peer Recognition - Word of mouth, invited talks Classes - lectures and assigned reading Review articles & Textbooks

4. Objective quantitative Measures Journal Citation Counts - Number of times an article is cited in other articles Journal Impact Factor - number of times all articles in a journal are cited in other journals

5. Problems with Measurements Citation are lagging indicators (1) Just because an article is cited a lot doesn’t mean it is high quality or “better” than one that is cited less Journal impact factor may be misleading since a Journal's citation count is usually caused by a small number of articles in that journal - though peer review in more prestigious journals may be tougher Peer Recognition can be swayed by competition, personal relationships and proximity Some Review articles & Textbooks are objective but others are self-serving There is more than just articles

6. With the rise of the web as the archiving and emerging interaction platform New ways to measure articles and books With repositories, Institutional and specialized, New types of things started be archived and retrieved, that is being seen as being published (Open Citation) and can be measured Social Media explodes in consumer world and starts to be used in the scientific world. Social Metrics develop in the consumer world and start being used in the Scientific Metrics world - This is new for of commentary and word of mouth

7. Altmetrics attempts to use online activity to measure impact, buzz, word of mouth for scientific information and it includes new ways to measure usage at the citation level. (2)

8. Counter vs ALM Counter statistics measure how your institution uses its subscriptions. AltMetrics measures how the world uses scholarly information and what they think of it.

9. Two Measures New ways to measure mentions of scholarly information on Social Media New ways to measure usage at the citation level

10. AltMetrics Tries to Measure Viewed - HTML views & downloads Discussed - journal comments, science blogs, Wikipedia, Twitter, Facebook and other social media Saved - Mendeley, CiteULike and other social bookmarks Cited - citations in the scholarly literature, tracked by Web of Science, Scopus, CrossRef and others Recommended - for example Computing Reviews & Faculty of 1000 ImpactStory [3] and the Public Library of Science [4]

11. AltMetrics - More than Articles Traditional articles & books Objects in papers - figures, graphs, pictures Software Tools - GitHub Datasets - Dryad or figshare Molecular structures algorithms Slideshows - SlideShare Grants Patents Mentions in popular Media, blogs and Social media More

12. AltMetrics - Measures Still more valuable sources to cover - classes, seminars, lectures, posters, journal clubs and more. Aggregation is difficult - data in many formats, stored in different ways, in many places, some not accessible (NISO standard being developed). Author names are not standard and multiple copies of media under different names - ORCID, Data One, BioShare Many covered sources have open APIs or special arrangements made to access their data

13. (5)

15. AltMetrics - Who Does It Plum Analytics - Service provider with API. Profile page and analytics. Say the cover more Metric sources than anyone else Impact Story - Displays data in a CV like format. Could become the Linked-In for Scientists. Has API. PLOS - One of the first publishers to use article level metrics. One of the current leaders. Has API. Altmetric.com - Service provider with API for publishers, bibliographic websites and more. also offer bookmarklet.

35. AltMetrics - Benefits Reader - way to identify new, interesting current works and people Authors - way to get recognition for work besides articles Publishers - way to measure “success” of publications and to identify new authors and topics and more information for citation page Grantors & Universities - may become an additional metrics to use for grants, hiring and promotion, but not yet Bibliographic Databases - Another information element to display with the citation

36. AltMetrics - Problems Buzz Can Be Manipulated - Promoting your work is frowned up by some, will it soon promoting your work will be part of the PhD Curriculum. Academics, especially scientists, don’t use Social Media like the Public, though they do use some tools. There isn’t enough data to give a balanced picture, though this might be changing. Jerry Letvin: “the best ideas in science aren’t recognized at first. this type of work (referring to reviews) just reinforces the prevailing view’. How would Einstein’s Theory of Special Relativity score altmetricaly if it was published today? Grantor - “While I think that there are some good tools and interesting strategies out there, to evaluate productivity and impact, they are basically making value judgments but real life is more complex. ‘Success‘ is a difficult quantify and there is a significant amount of luck and unpredictability.” (6) Over reliance on metrics is natural and inevitable.

37. AltMetrics - Future Combining different types of measures may lead to more accuracy - like chemotherapy Discovery tools for readers more sources, better algorithms, sentiment analysis Applied science may get a boost over theoretical Might influence scientists to use more social media Almetrics deployed inside institution to identify what buzz is Over reliance on almetrics is inevitable

39. AltMetrics - Library’s role Become the expert at your institution help readers learn how to use altmetrics to identify what/who is new and interesting Identify media to add to your library’s collection Measure what the buzz is inside your institution Measure what is being said about your institution on the web Work more closely with other groups in your institution who use social metrics If you find value in altmetrics tell publishers to add them

40. Citation Counting’s influence on other fields as indicator of...

41. AltMetrics Bruce Antelman ThinkLoud bruce @ thinkloud.com Capturing the Buzz Thank You

43. AltMetrics Bruce Antelman ThinkLoud bruce @ thinkloud.com Capturing the Buzz 謝謝謝謝