1. Strengthening Communication Pathways Courtney Daniel, Family & Community Engagement, Governor’s Office of Early Childhood

2. Goals for PD Objectives Speak with one voice. Offer resources for families and communities. Encourage business and community partners. Utilize CECC’s to make a stronger impact on local level. Engage citizens in early childhood advocacy.

3. Goals for PD Audience & Messaging ▪ Family & Community ▪ Parents ▪ Grandparents ▪ Foster parents ▪ Family members ▪ CECCs ▪ Social Media Campaign ▪ Website ▪ Newsletters/ Monthly message (Electronic & Printable ) WHO DELIVERY MECHANISMS ▪ School Readiness ▪ Available Resources ▪ Brigance Kindergarten Screener MESSAGESREACH ▪ Facebook ▪ Constant Contact ▪ Bitly

4. Goals for PD Social Media Campaign We are launching a social media campaign with communications focused on the protective factors of the Strengthening Families Framework. A calendar has been created that focuses on a different factor each week..

5. Goals for PD Social Media Campaign Example: Parental Resilience & Concrete Support in times of Need: Post will include information, tips and/or resources that will be of help to parents dealing with everyday or unexpected stressors such as job loss, substance abuse, relationship problems and poverty in a way that is user friendly and not condescending.

6. Our first graduates! According to Nielson’s “State of the Media: The Social Media Report,” people spend more time on social networks than any other category of sites. Why social media?

7. Our first graduates! The report also shows that parents are more likely than non-parents to use social media to find “how-to” information. Why social media?

8. Our first graduates! KYGOEC Facebook Demographics

9. Our first graduates! Each month, the Community Engagement Work Group works to create a unique message that is focused on early childhood development. Our past messages have focused on the five domains of School Readiness Definition and tips for families and parents on how to prepare their children for kindergarten. We encourage our CECC’s to distribute the message by doing things such as: - share with parents, - write a letter to the editor, - post on a social media site or, - include in e-news or printed newsletter. Monthly Messages

10. Our first graduates! - Sent: 2005 - Open: 574 (32.1 percent) - Clicks: 227 (39.5 percent) Tracking ▪ Constant Contact (Listserv) The industry standard for Education & Training email campaigns is a 36.1 percent open rate. We were close to that standard with a 32.1 percent open rate on our last monthly message.

11. Our first graduates! - Clicks from social media and listserv: 325 Tracking ▪ Bitly (tracking)

12. Our first graduates! - Views: 297 - Shares: 8 Tracking ▪ Facebook (Social Media)

13. Our first graduates! Branding Tools ▪ Individualized CECC Logos ▪ Flyer Template ▪ Media Advisory template ▪ Social Media Calendar ▪ Newsletters

14. Our first graduates! Newsletters -Streamline Information -Allow us to target audience -Speak with one voice

15. Thank You! http://kidsnow.ky.gov http://facebook.com/GOEC http://twitter.com/GOEC Web and Social Media Governor’s Office of Early Childhood 125 Holmes St. Frankfort, KY (502)782-0200 Contact Information