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CAMPAIGN 101. YOUR ROLE AS A UNITED WAY CAMPAIGN MANAGER.

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Presentation on theme: "CAMPAIGN 101. YOUR ROLE AS A UNITED WAY CAMPAIGN MANAGER."— Presentation transcript:

1 CAMPAIGN 101

2 YOUR ROLE AS A UNITED WAY CAMPAIGN MANAGER

3 YOUR MISSION Plan and execute a fun, informative and successful United Way campaign

4 10 STEPS FOR SUCCESS

5 USE YOUR TOOLS www.unitedwaypbc.org Posters Videos Sample Letters Brochures

6 INVOLVE YOUR CEO 1.Ask your CEO to provide and email or letter of support to all staff 2.Talk to your CEO about attending the campaign kickoff 3.Ask your CEO to make the first pledge

7 RECRUIT A TEAM

8 SOLICIT LEADERSHIP DONORS Leadership giving for our United Way begins at the $1,000 dollar level. Your United Way staff person can help you put together a special solicitation or event for people at that level or prospects. Don’t forget Fast Track!

9 EDUCATE & COMMUNICATE EDUCATECOMMUNICATE Volunteer ProjectsEmail & Voicemail Messages Agency ToursCompany Intranet, Facebook, Speakers BureauNewsletters and Bulletin Boards Identify a coworker to share their storyPayroll stuffers/endorsement letters

10 HOLD GROUP MEETINGS

11 INCLUDE EVERYONE

12 USE INCENTIVES & SPECIAL EVENTS Competitions Raffles Entitles bearer to one day off with pay

13 MONITOR YOUR CAMPAIGN AND REPORT RESULTS

14 SAY THANK YOU

15 DON’T FORGET TO HAVE FUN

16 THANK YOU FOR BEING PART OF THE CHANGE!


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