1. Top of Mind Branding Developing a Winning Marketing Plan Presented by: Kathleen Booth 3/25/2014

3. Traditional Marketing Source: Google Zero Moment of Truth (www.zeromomentoftruth.com)

4. What Once Worked Will Not Continue To 86% Skip TV ads 44% Of direct mail is never opened 91% Unsubscribe 200m Say DO NOT CALL

5. The New Reality More than 80% of all buying decisions begin online The average purchaser reviews 10 sources of data before buying (tech buyers review 14.8!) 66% of people who see an ad perform a mobile search 90% of U.S. smartphone owners use their phone to access local information 87% take action (make a purchase, call a business, etc.) The average person gets 70% of the way through their purchasing process before they are willing to speak or meet with a salesperson

6. The New “4 Moments” Model Source: Google Zero Moment of Truth (www.zeromomentoftruth.com)

8. How People Buy Now Source: Google Zero Moment of Truth (www.zeromomentoftruth.com)

9. Search Is How Things Get Found

10. Paid = 20% of clicks Organic = 80% of clicks Where Are Searchers Looking?

11. Great Content Is The Key to Organic SEO

12. Start By Developing Buyer Personas

13. Then Segment Your Audience Demographics Age Income Gender Location Profession Level of education Hobbies/interests Psychographics Innovator Early adopter Early majority Late majority Laggards

14. Match Content to Buyers’ Needs

15. Promote Your Content Blog or Premium Content

16. Use Landing Pages with Conversion Forms to Gather Audience Intelligence

17. Summary of the Process

19. Examples

20. We Practice What We Preach

21. And It Works! Online leads have increased by nearly 1,000% in the last 6 months

22. Anyone can do it! What Kind of Content Will YOU Create?

23. Free Tools & Resources Visit www.quintainmarketing.com/ASIwww.quintainmarketing.com/ASI

24. Website www.quintainmarketing.com Call Us (866) 788-3226 Facebook www.facebook.com/quintainmarketing Twitter @Quintain Kathleen Booth Owner & CEO, Quintain Marketing For More Information