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Published byMarlene O’Connor’ Modified over 9 years ago
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Final Business Idea Unit 1 P4
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My Business What does your business do? Where is it located? What type of ownership is it? (ie franchise, sole trader, partnership etc)
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Features of my business What is your USP (Unique selling point) – what makes your business different from the competition? Who will your competitors be?
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Who are your customers? Who will be your main customer range? How will you make sure your meet their needs and target them properly?
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Aims & Objectives Include one Aim (overall target) You must include 2 SMART objectives for your business Why will your business be profitable? What are your price ranges?
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STEP Analysis How will the following factors effect your business? What will your business need? Social Technological Equipment Personal
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Justification Why did you decide to chose this business? Is there a demand or gap in the market? How would your business benefit Folkestone?
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