1. Ethos, Pathos, Logos Rhetorical Strategies

2. Rhetoric Rhetoric—the art of speaking or writing effectively (Webster's)Rhetoric—the art of speaking or writing effectively (Webster's) The art of using language to persuade others (OED) According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Logos, Ethos and Pathos.According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Logos, Ethos and Pathos. Rhetoric—the art of speaking or writing effectively (Webster's)Rhetoric—the art of speaking or writing effectively (Webster's) The art of using language to persuade others (OED) According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Logos, Ethos and Pathos.According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Logos, Ethos and Pathos.

3. Logos Logos is appeal based on logic or reason. Arguing a point by using factual and sometimes scientific reasons to persuade. Statistics, numbers, surveys, charts as proof of evidence. Concrete examples of experiences or evidence that have already been tested and tried. Logos is appeal based on logic or reason. Arguing a point by using factual and sometimes scientific reasons to persuade. Statistics, numbers, surveys, charts as proof of evidence. Concrete examples of experiences or evidence that have already been tested and tried.

4. Logos How is logos being used here?

5. Ethos Ethos is appeal based on the character of the speaker. An ethos-driven argument relies on the reputation of the author or speaker, whether or not the person has authority or believability. Ethos is appeal based on the character of the speaker. An ethos-driven argument relies on the reputation of the author or speaker, whether or not the person has authority or believability.

6. Ethos For an Ethos appeal to be effective, the ethos, or ethical standing, of the author/speaker must be aligned with the values, morals, and beliefs of the targeted audience.

7. Ethos How is ethos being used here? http://www.youtube.com/watch?v=6HNKqffU3Cc How is ethos being used here? http://www.youtube.com/watch?v=6HNKqffU3Cc

8. Pathos Pathos is appeal based on emotion. Using language to connect with the audience emotionally or to elicit an emotional response from the audience. Common pathos-driven appeals play on the emotions love, fear, hate, joy, or guilt. Pathos is appeal based on emotion. Using language to connect with the audience emotionally or to elicit an emotional response from the audience. Common pathos-driven appeals play on the emotions love, fear, hate, joy, or guilt.

9. Pathos How is pathos being used here?

10. Logos, Ethos, Pathos The most successful appeals utilize all three of these rhetorical strategies.

11. Logos, Ethos, Pathos Let’s see if we can spot them as we read Martin Luther King, Jr’s “Letter from Birmingham Jail”

12. “Letter” Background In the spring of 1963, Birmingham, Alabama, was at the center of the Civil Rights Movement. Martin Luther King, Jr., and others were leading various non-violent protests over Jim Crow laws. King was jailed for the 13 th time for his participation, but he refused to make bail in order to draw national attention to the situation in Birmingham. In the spring of 1963, Birmingham, Alabama, was at the center of the Civil Rights Movement. Martin Luther King, Jr., and others were leading various non-violent protests over Jim Crow laws. King was jailed for the 13 th time for his participation, but he refused to make bail in order to draw national attention to the situation in Birmingham.

13. “Letter” Background On April 12, 1963, a group of eight white, moderate clergymen made a statement saying, that while they agreed that social injustices did exist, the way to fight them was through the courts, not in the streets. The “Letter from Birmingham Jail” is Dr. King’s response. On April 12, 1963, a group of eight white, moderate clergymen made a statement saying, that while they agreed that social injustices did exist, the way to fight them was through the courts, not in the streets. The “Letter from Birmingham Jail” is Dr. King’s response.