1. Nancy N. Soreide, NOAA/PMEL, Seattle, WA; and J. E. Overland, J. A. Richter-Menge, H. Eicken, H. Wiggins, and J. Calder 1

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3.  Comprehensive resource Essays for the public Photos & videos FAQ Data, forecasts Science Announcements & features  Audience scientists, students, teachers, decision makers and the general public  Popular Top of google search results for ‘arctic’ 3

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6. 6  Timely information on current state of the Arctic  Updated annually  Essays on 23 key topics  Prepared by international team of 121 scientists from 14 countries  Peer reviewed

7. 7 YouTube video summarizes 2011 status - Succinct summary - Accessible from computers and mobile phones - Easily embedded in web pages by media, bloggers, science sites

8. 8 What’s new in 2011? Persistent warming has caused dramatic changes in the Arctic Ocean and the ecosystem it supports. -reduced sea ice extent and thickness -freshening of the upper ocean -impacts increased biological productivity loss of habitat for walrus and polar bears

9. 9 5 chapters Status indicated by traffic light Headline for each chapter Essays provide details for topics in each chapter Navigation brings all information to top level

10. 10 Status Significant change Headline: Higher temperatures in the Arctic and unusually lower temperatures in some low latitude regions are linked to global shifts in atmospheric wind patterns. Essays: Temperature & Clouds Carbon dioxide & methane Ozone & UV radiation

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12. 12 Video

13.  Community-wide summary of expected September sea ice extent Monthly reports throughout summer Synthesize community- wide estimates Scientific rationale for range in estimates Not formal predictions 13

14.  26 groups participated  Sept 2011 minimum was 4.6 million km 2 Outlooks based on May data averaged 4.7 million km 2 Outlooks based on June data averaged 4.6 million km 2  Good performance of outlooks due in part to year-to-year persistence of ice conditions  2011 minimum depended more on initial late spring conditions than extreme weather conditions 14

15. 15 Summarizes recent important Arctic science results … for a broader audience, beyond the scientific literature

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17.  Engages the viewer  Easily discoverable  Clear storyline  Accessible  YouTube servers  Supports embedding, smart phones  YouTube searches  Closed captioning 17

18.  NOAA Arctic Theme Page – comprehensive resource www.arctic.noaa.gov  Arctic Report Card 2011 – latest status www.arctic.noaa.gov/reportcard  Sea Ice Outlook - estimating September sea ice minimum www.arcus.org/search/seaiceoutlook  Future of Arctic Climate and Global Impacts – latest science www.arctic.noaa.gov/future/  YouTube - effective science communication www.youtube.com/noaapmel 18