1. Psychology of Learning EXP4404 Chapter 4: Pavlovian Applications Dr. Steve

2. Topics Covered  Conditioned Phobias and Treatment  Role of CC in:

3. Conditioned Phobias  Little Albert Experiments (Watson & Rayner, 1920) Conditioned Emotional Response

4. Treatment for Phobias  Counterconditioning (Mary Cover Jones, 1924) Referred to by clinicians as Exposure Therapy

5.  Systematic Desensitization (Wolpe, 1958) Treatment for Phobias

6.  Virtual Reality Exposure Therapy (Rothbaum et al., 1995) Treatment for Phobias

7. Role of CC in Prejudice  Prejudice

8. Role of CC in Advertising  Advertising attempts to pair product with pleasant stimuli so that product will elicit positive emotional response

9. Role of CC in Paraphilias  Paraphilia Aversion Therapy

10. Role of CC in Taste Aversions  Garcia Effect

11.  Immune System functioning may be conditioned (suppressed or increased) just as any other reflex actions Role of CC in Immune Function

12.  CC may explain why non-fatal dose becomes fatal Role of CC in Drug Overdose

13.  A few nausea inducing motion experiences, may condition motion sickness at sight of stimulus Role of CC in Motion Sickness