1. Public Relations -It’s all about the relationships A management tool for leaders in business, government and other institutions to establish beneficial relationships with other institutions and groups

2. Public Relations -It’s all about the relationships This management function: evaluates public attitudes identifies the policies and procedures of an organization with the public interest plans and executes a program of action to earn public understanding and acceptance

3. Public Relations -It’s all about the relationships 4 steps to success Identify existing relationships Evaluate the relationships Design policies to improve the relationships Implement the policies

4. Public Relations -It’s all about the relationships Enlightened Self Interest Mutually beneficial public relations

5. Public Relations -It’s all about the relationships 4 steps to success Identify existing relationships Evaluate the relationships Design policies to improve the relationships Implement the policies

6. Public Relations -It’s all about the relationships Public Relations Sells point of view or attitude Hard to quantify Management Tool – Influences company policy - Influences the media to tell the story Advertising Blatant selling – sells the product Impact to bottom line- can be quantified Narrow focus – not a management tool Controls the message

7. Public Relations -It’s all about the relationships 3 common responses to handling a crisis that causes public anger, fear or blame: Stonewall Manage the news Open communications

8. Public Relations -It’s all about the relationships Stonewall Deny the crisis exists Refuse media questions Resist involvement of outside agency Manipulate media – drought of information

9. Public Relations -It’s all about the relationships Manage the news- 2 ways to do this Delay release of information Flood media with information

10. Public Relations -It’s all about the relationships Open Communications No delays Media fully informed of facts Provide info to put facts in perspective

11. Public Relations -It’s all about the relationships America goes to war -WWI Creel Committee -WWII -Korea -Vietnam -Iraq/Afghanistan

12. Public Relations -It’s all about the relationships Public Relations Services Publicity and Promotion Lobbying Political Communication Image Consulting Financial Public Relations Contingency Planning Polling Events Coordination

13. Public Relations -It’s all about the relationships New Horizons in Public Relations Dialogic Theory - Mutuality - Propinquity - Empathy - Risk -Commitment Technology