1. November 2012 Viewing Trends Overview

2. Irish adults aged 15+ watched TV for an average of 3 hours and 45 minutes each day in November, 10 minutes longer per day than they viewed in October. 90% (3 hrs 22 mins) of this viewing was live with the other 10% (23 mins per day) time shifted. Children watched TV for 2 hours and 32 minutes each day. 17 minutes of this was time shifted while 2 hours & 15 minutes of their daily viewing was live. Total Viewing November Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Men 15+ and adults over 55 did the least amount of Timeshifting in November Average Minutes Viewed Daily November 2012 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TAM Ireland subscribing channels reached 88% of adults each week and 93% of housekeepers with kids. 87% of ABC1 adults viewed our channels each week. Weekly reach of TAM Ireland subscribing channels November 2012 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

5. Total Commercial Impacts November 2012 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National Commercial impacts remained strong in November

6. Average Number of Commercial Spots seen per Day November 2012 AudienceAverage Number of Spots seen per Day Individuals 4+38 Adults 15+41 Adults 15-2432 Adults 15-3433 Adults 25-4435 Adults 45+49 Adults ABC130 Housekeepers48 HK with Kids43 Children23 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National All audiences saw a month on month increase in the no. of spots seen per day

7. Top 10 Advertisers in November Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 UNILEVER IRELAND 3 LOREAL 4 RECKITT BENCKISER 5 KELLOGGS COMPANY OF IRELAND 6 LIDL IRELAND GMBH 7 OPEL IRELAND 8 LITTLEWOODS IRELAND 9 TESCO IRELAND 10 MCNEIL CONSUMER HEALTHCARE

8. Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ November 2012 Sky Living +1Elementary Sky AtlanticFalcon Sky 2Modern Family MTVNew Geordie Shore NickelodeonVictorious Nick JrPeppa Pig Comedy CentralJumanji Comedy Central +1Friends Comedy Central ExtraThe Daily Show DiscoveryWheeler Dealer E! EntertainmentE! News UniversalLaw and Order Special Victims Unit At the RacesBreeders Cup DaveTop Gear GoldKeeping Up Appearances SetantaUEFA Europa League 2012/13 RTÉ OneThe Late Late Toy Show RTÉ One +1Faircity RTÉ TwoGuinness Series Live TV3The X Factor: The Results 3eI’m a Celebrity Get me Out of Here TG4GAA Beo UTVDownton Abbey Channel 4The Inbetweeners Movie Channel 4+1Fred Claus (Movie) E4The Big Bang Theory E4+1The Big Bang Theory Sky 1Modern Family Sky NewsUS Election Results Sky Sports 1Live Ford Super Sunday Sky sports 2Live Ford Football Special Sky Sports NewsGillette Soccer Saturday Sky LivingGreys Anatomy Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National