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Costs and Unintended Impacts James M. Lyons Sierra Research, Inc. July 2, 2003
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sierra research Outline Walk Behind Mower (WBM) Market Per Unit Costs for Engine Manufacturers for Engines used in Commercial and Residential Applications Impact on WBM Prices Overall Costs Unintended Impacts
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sierra research Walk-Behind Mower Market 2002 Source: Briggs & Stratton
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sierra research WBM Market Factors (“Very important “or “Somewhat important”) Source: Briggs & Stratton
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sierra research WBM Selection Factors (reasons cited for selecting a particular WBM) Source: Briggs & Stratton
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sierra research Estimated Costs for Non-Handheld Engines Engine Manufacturer Costs for Exhaust and Evap: –Commercial Engines = $128 per unit –Residential Engines = $79 per unit Costs for complete units may be higher Source: Briggs & Stratton
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sierra research Retail Price Impacts
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sierra research Overall Costs (Engine Manufacturers Only) Commercial Engines –CA Sales = 81,150 per year –Annual Cost = $10.4 million Residential Engines –CA Sales = 731,000 per year –Annual Cost = $57.8 million Overall CA Cost = $68.2 million per year Source: Briggs & Stratton
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sierra research Cost to California Businesses Estimated Sales = 122,000 units per year Average Cost = $112 per unit (engine manufacturer cost only) Cost to CA Businesses = $13.6 million per year Source: Briggs & Stratton
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sierra research Analysis of Major Regulations H&SC Section 57005 –…"major regulation" means any regulation that will have an economic impact on the state's business enterprises in an amount exceeding ten million dollars ($10,000,000)… Requires consideration of alternatives following “guidelines” Most recent guidelines dated 12/9/96
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sierra research Other Cost Factors Include Equipment Manufacturer Costs Financial Impacts of Reduced Sales in California
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sierra research Potential Adverse Impacts Pre-buy of lower cost units Slower population turnover Shift from mowers to handheld equipment Out of state purchases
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sierra research Summary Regulations have Large Impacts on Retail Price “Major” Regulation Unintended Impacts Need to Be Addressed
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sierra research Regulatory Price Impact LEV II exhaust and evap for PCs to SULEV standard –$131 per vehicle for exhaust and $25 per vehicle for evap = 0.73 percent of vehicle cost ($21,440) Aerosol Coatings, Antiperspirants and Deodorants, and Consumer Products –10 cents per bottle = 3.3 percent of average can ($3 can) Reformulated Gasoline (RFG III) –5.5 cents mid-point estimate per gallon first year, lower costs afterwards = 3.7 percent of $1.50 gallon of gasoline Hairspray Rule Amendments (55 % VOC limit) –12.5 cents per bottle (mid-point estimate) = 12.5 percent of low cost product ($1 bottle) Small off-road engine rule –$79 per WBM = 33.6 percent of median WBM price of $235.
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