1. Why? Why Not!™ Turning inspiration into innovation and ideas into results

2. “In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.” Seth Godin, The Purple Cow

4. Why you?

5. Attract: Why should I choose to do business with you ? Keep: Why should I choose to continue to do business with you? Engage: Why would I choose to do business with anyone else but you and why should I choose to tell others that they should do business with you?

6. Customer Touchpoint Innovation

8. A customer is any stakeholder whose behavior can directly or indirectly impact the success of your business. Customer

9. A Touchpoint is any moment when your product, service or brand interacts with a customer. Touchpoint

10. Touchpoints Business Cards Telephone message Website (landing page, other pages) Reception area (or other physical space) Vehicle Answer to question “What do you do?” Trade Show Booth Marketing Materials Invoices Client Letters Social Media Client Events

11. Innovation is change that creates a new level of expectation. Innovation

12. “Customer Touchpoint Innovation™ Strategically differentiate you from your competition Provide a constant and consistent reminder to your customers of Why You? Attract, Keep and Engage more Customers more Often so that you can Grow your Busienss

14. Unexpected Encounters™ Customer Touchpoint Experiences that have been strategically crafted to influence what your customers will think, feel and do next so that you can grow your business.

15. Source: Dan Miller's 48 days newsletter, Issue 430

16. The Five S’s of Unexpected Encounters™ The Five S’s of Successful Customer Centric Strategic Innovation™ Surprising Strategic Seductive Sustainable Simple

17. Unexpected Encounters™ Attract, Keep and Engage More Customers More Often so that you can Grow Your Business

18. Touchpoints Business Cards Telephone message Website (landing page, other pages) Reception area (or other physical space) Vehicle Answer to question “What do you do?” Trade Show Booth Marketing Materials Invoices Client Letters Social Media Client Events

19. The Five S’s of Unexpected Encounters™ Surprising Strategic Seductive Sustainable Simple