1. “Yes, we’re selling grilled cheese. But if we lose the conversation piece, is it really worth it?” Murrill Oakes Columbia University FeelGood

2. Talk to Me

3. “Are there any tips on how to engage in dialogue without sounding preachy or boring? Some new members are a little hesitant to have dialogues just because there is so much great information to learn.” It’s not about information. It’s about relationship.

4. Information vs. Relationship Information Relationship

5. Communication What How Why Click Here

6. Communication “People don’t buy what you do. They buy why you do it.” “Why” is your purpose…why you do what you do; why you’re involved “What” speaks to our rational brain; “Why” speaks to our emotional brain A great message does both What How Why } Rational } Emotional

7. The Elevator Exercise… What How Why

8. Some “Why” Examples FeelGood is about working with others to make a difference in the world…about seeing that I matter. FeelGood is about making the world a better place for everyone. FeelGood is about creating a more just and sustainable world.

9. Summary… Start with the WHY…make it personal Ask questions and listen Follow the 80/20 rule…say just enough to get them talking 80% of the time When you get to the WHAT and HOW of FG or our partners, have visual aids to support you if needed!