1. Knikki Crenshaw Hank Henry Nancy Rice Tom Sakell Ben Yzaguirre Knikki Crenshaw Hank Henry Nancy Rice Tom Sakell Ben Yzaguirre

2. Agenda Introduction Focus Group –Focus Group 1 Findings –Focus Group 2 Findings Usability Testing Final Prototype Recommendations Conclusion

4. Focus Group 1 Goals of Round 1 User Research –Assess appeal of website layout and content –Impact on motivation Scope of Dollars and Sense prototype - Addition of Facebook Reason for using focus groups –Round 1 Focus Group

5. Focus Group # 1 – Home Page

6. Second Level Page

7. Facebook Page

8. Focus Group 2 Conducted using Adobe Connect Three participants, slightly older average age –Did these users have a similar reaction to the sites as the first focus group? –Did our iterative changes improve the user experience?

9. Home page - First round of Revisions

10. Revised Facebook Page

11. Findings from Focus Group 1Items Implemented for Focus Group 2 Items Tabled Due to Time Constraints Add mission statement on the homepage to clarify site purpose ✔ Increase the font on the side bars ✖ Include a picture when multimedia is used ✖ Change the main article text location to the left with the picture on the right ✔ Change the college bound title, it sounds like it is for pre- college kids ✔ Include a preview with the “Big Picture “ tab ✔ Clarify tab meanings for the main article and the big picture ✔ Make the Facebook page appear more collaborative ✖ Add a more visible link to the Dollars & Sense site on the Facebook page ✔ Include video ratings ✖ Add more “what’s in it for me” themes to the content ✖ Add more charts into the content ✖ Embed more video into the pages ✔

12. Revised Second Level Page

13. Reactions to Iterative Changes Users understood the purpose of the site more clearly Liked the addition of more visible multimedia Still confusion over tabs on second level page Still some confusion on Facebook page

14. New Insights from Focus Group 2 Needed even more video and multimedia Information was good, but make the sites more “personal” There is a real interest in the “Bigger Picture,” it’s just a matter of getting the users there Users want an up-to-date site

16. Usability Testing / Methods One-on-one testing Two rounds, two tests each Working from same script, questions and tasks Tracking Users - eye tracking, talking out loud Talking Beyond the question

17. Usability Testing / Iterative Changes Live Chat Multimedia Icons Podcasts Video Images Content Images Color Coordinating More, More Video

18. Usability – Second Level Page

19. Usability – Big Picture

20. Usability – More, Bigger Video Different formats / looks for video

21. Usability – Facebook Clickable Visible URL Audio Video / YouTubeRelevant Information to this Audience Information “chunked” Relevant Information Obama

22. Final Prototype

23. Recommendations Target audience preferences Content / Delivery Out of scope Web 2.0 tools 508 compliancy Agora brand

24. Conclusion Group 2 Conclusions Next steps Additional research –Web Tools Group 2 Contact Information