1. Reaching new audiences Search YouTube Display Remarketing National Acquisition Strategies: Digital

2. National Acquisition Strategies: Social Reaching new audiences with low acquisition costs

3. National Acquisition Strategies: Mail, Phone, Website, Email

4. What’s Working … Where We Need To Focus… Acquisition Retention & Awareness

5. Membership Retention

6. Increase Membership Awareness: –Educate that we are a membership organization and 100% self-supported –Membership is a way to give back –Membership dues count toward your total giving to the University At the Club Level

7. National Retention Strategies: Mail

8. National Retention Strategies: Email

9. Non-Member vs. Member National Retention Strategies: Website

10. Bringing It Together: Clubs are the “home” to our members (gives meaning to our signature thought: For those that leave Michigan, but for whom Michigan never leaves) Clubs are a strategic focus for membership moving forward Clubs play an integral role in acquiring and even a bigger role in retaining members through all of your activities and engagement Working together across the whole organization to support clubs in driving membership

11. Appendix

12. Membership Message