1. Skype 2008

2. Skype Objective: Educate passengers on video calling, calling plans and using Skype as a business tool Fieldwork was conducted at Heathrow T1 Face-to-face interviews 19 th – 30th September 2008 Sample size: 117

3. First impressions 98% liked the Skype stand 84% found the stand informative 91% would be interested in similar stands % that agreed the stand made their time at the airport… - more useful (95%) - more enjoyable (86%) - more relaxing (75%)

4. Shift in perception On a scale of 1 to 5 how has your perception of Skype has changed? On a scale of 1 to 5 how has your understanding of Skype's video calling changed? A lot more negative Very little A lot more positive A lot 38% said that the stand changed their perception of Skype positively 29% positive increase 14% positive increase

5. Shift in perception On a scale of 1 to 5 how do you rate your understanding of Skype's low cost calling plans ? On a scale of 1 to 5 how do you rate your understanding of Skype as a business tool ? 24% increase 22% increase

6. Now you have visited the Skype stand are you more likely to… Yes Already have/use …download Skype 31%64% …use Skype regularly 59%34%...tell friends and/or family abroad 75%21% …use Skype video calling 53%31% …sign-up to a Skype unlimited calling subscription 59%10% …use as a business tool 50%18% 1 in 3 would be more likely to buy Skype-related equipment after visiting the stand