1. L Q A & E PROGRAM Level 2 Lesson 7 Speaking Up for Animal Agriculture Lesson L Q A & E PROGRAM Level 1 Lesson 7

2. Learner Outcomes At the completion of the lesson participants will: Understand what constitutes a first impression Be able to analyze ways to make a good first impression at the fair, in the show ring and on farm/ranch Identify the information needed about an audience and ways to gather this information Gain skills in planning a presentation, and shaping the message for success. Be familiar with industry jargon and its limitations Understand the current issues and challenges in animal agriculture and strategies being used to meet these challenges

3. First Impressions What are they? Why are they important?

4. Telling the Story, Becoming a Spokesperson

5. Know Your Audience Who comes to the fair? What do they know? What will they want to know? Concerns?

6. Shape Message for Success S - Style H - Honesty A - Assertive P - Positive Statement E - Enthusiasm

7. Planning Your Presentation ~ Key Messages Put a face on the animal – 4-Her’s background, family, etc. My animal is raised for food and fiber The food this animal produces is nutritious and wholesome (safe) This animal is taken care of using the best management practices Different management practices are used, but all the food is nutritious and wholesome (safe)

14. Build Bridges Jargon to Avoid Positives to Promote Abbreviations

15. Issues and Opportunities Facts/Key messages Issues/Challenges in Industry Strategies to meet challenges