1. Our Experience Counts www.ourexperiencecounts.com www.ourexperiencecounts.com Facebook Business Page Evaluation David Bokash, Business Advisor Alameda County SBDC November 11, 2010

2. Facebook: Browse All Pages http://www.facebook.com/pages/

3. Facebook Business Page Comparison CLIENT PAGE EVALUATED: Our Experience Counts http://www.facebook.com/pages/OurExperienceCountscom/96628112086 BENCHMARK PAGE: Starbucks Coffee http://www.facebook.com/Starbucks OTHERS CONSIDERED: National Public Radio (NPR) http://www.facebook.com/NPR Zachary's Chicago Pizza http://www.facebook.com/pages/Zacharys-Chicago-Pizza-Inc/24946911396

4. Starbucks Coffee Facebook Page: http://www.facebook.com/Starbucks Website: http://www.starbucks.com/ Simplified URL: User Name (aka “Vanity URL”)

5. Starbucks Coffee – Facebook Page Summary Homepage [“Current default Pumpkin Spice Tab”] Pumpkin Spice Tab [Custom Application: see, join, send functionality.] Wall Tab Info Tab Starbucks Card Tab [Custom Application] Around The {…World} Tab Check In Tab [Facebook Places Application] Events Tab [RSVP and Guest List functionality] Polls Tab [Utilizes ??? Polling Application] OTHER TABS: Photos, Videos, Notes, Links, Discussion Board, and Reviews

6. Pumpkin Spice (Tab) Custom Application: See, Join & Send Functionality “Follow Starbucks on Twitter & link to Website”

7. Info Starbucks Facebook Page & Link

8. Starbucks Card (Tab) Custom Application: “Give a Gift” Custom Application: “Manage My Starbucks Card”

9. Around The {World} (Tab)

10. Check In (Tab) Facebook Places Application: “Check in at any Starbucks”

11. Events (Tab) RSVP and Guest List Functionality

12. Videos (Tab) Starbucks Created Videos Friend Submitted Videos

13. Notes (Tab) Notes submitted January 2009?

14. Links (Tab)

15. Polls Tab Poll Application “User Interaction”

16. Discussion Board Facebook Connect: “Allows Facebook Members to interact from the Company’s Website.”

17. Our Experience Counts Facebook Page: http://www.facebook.com/pages/OurExperienceCountscom/96628112086 Website: http://www.ourexperiencecounts.com/

18. Our Experience Counts Facebook Page Main Page (Wall) Information Tab Photos Tab Discussions Tab Links Tab

19. Main Page: Wall “Follow OEC on Twitter” “Link to OEC Website”

20. Information (Tab) “Facebook Page & Link”

21. Photos (Tab) Include Photos from: Jackie Speier's Job Hunters Boot Camp Pursuing Entrepreneurship" TV Show Strategies for Overcoming Age Bias Presentation Others Live Events?

22. Discussions (Tab) “Need to encourage user interactions!”

23. Links (Tab) “Need to encourage user interactions!”

24. Recommendations: OEC Facebook Page Main Page (Wall) “Include link to OEC Website & Twitter!” Information Tab “Include Facebook Page & Link!” Photos Tab “Include photos from live events!” Discussions Tab “Need to encourage user interactions!” Links Tab “Need to encourage user interactions!” Video Tab “I nclude short clips of TV Shows, Webinars, etc.” Polls Tab “Encourage user interaction” Notes Tab “Display extracted content of OEC Website Blog using RSS Feed.” OTHER Obtain User Name (aka “Vanity URL”) Set Update/Maintenance Intervals for Facebook Page Content Add Facebook Connect Functionality to the OEC Website