1. Participation Growth Discussion and Breakfast photo credit: Roxy

2. Women account for at least 80% of all consumer purchases –Women account for at least 80% of all consumer purchases – Source: Various including Forbes 2010/Tom Peters/Martha Barletta Women Influence 95% of all household purchase decisions -Women Influence 95% of all household purchase decisions - Source: Marketing to Women, Martha Barletta “Although women control spending in most categories of consumer goods, too many businesses behave as if they had no say over purchasing decisions. Companies continue to offer them poorly conceived products and services and outdated marketing narratives that promote female stereotypes.”“Although women control spending in most categories of consumer goods, too many businesses behave as if they had no say over purchasing decisions. Companies continue to offer them poorly conceived products and services and outdated marketing narratives that promote female stereotypes.” Source: Harvard Business Review – 2008 Boston Consulting Group Survey of 12,000 women photo credit: Tubbs

3. In the Snow Sports Marketplace… 30% of snow sports participants are women (over 18) 24% of snow sports participants are kids (under 18) 48% of all lapsed participants are female (5 million of 10.4 million)

5. Today’s Panelists Amy Caldwell, Co-Owner of Caldwell Sport Donna Carpenter, Co-Owner & President, Burton Snowboards Raelene Davis, Director of Marketing, Ski Utah Kyre Malkemes, Snowboard Category Manager, Mervin Mfg. Heather Schulz, Freelance Writer, Instructor & Owner of Holy Toledo Consignment Shop Carolyn Crowley Stimpson, VP of Resort Services/Co-Owner, Wachusett Mountain Ski Area Kim Walker, Co-Founder/Owner of Outdoor DIVAS

6. Panel Questions

7. What would change if women dominated the snow sports industry?

8. What’s essential for getting more women involved in snow sports?

9. photo credit: Rossignol

10. Can women-focused messaging grow snow sports participation? photo credit: Sport Obermeyer

11. One thing (service, product, experience, atmosphere) that would get women to buy more at retail?

13. Provide one example (sport, event, market, service) that has successfully grown by catering/ focusing on women?

14. Women's Programs