1. Aldi Insight Deck By Matthias Queck Research Director June 2012 A Service

2. 2 Contents 1.Introduction 2.Major Strategic Initiatives 3.Key Markets 4.Conclusions & Implications 5.Further Reading All data correct at time of publishing.

3. 3 Introduction

4. 4 Corporate Structure  Germany-based Aldi, divided into Aldi Nord (north) and Süd (south), is the world’s leading hard discount grocer and inventor of this unconventional concept.  It has a single-format strategy with a presence in Europe, Australia and the USA (where Aldi Nord also owns Trader Joe’s supermarkets).  Aldi is focused on efficiency and cost control through limited assortments, limited services, low prices, small footprints and private labels. Introduction1

5. 5 Aldi’s rate of growth has been moderate but constant due to its cautious expansion strategy and focus on organic growth. Introduction1 CAGR Stores 3.2% CAGR Sales 4.7%