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Published byAndrew Hodge Modified over 9 years ago
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Shelby McLeod
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Location
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Key Success Factors Awareness CampaignContinuous PromotionNumber of Customers
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Decor
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Swift Current Population
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Competitors
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Organization Structure General Manager/Owner Administrative Assistant Junior Instructor Senior Instructor
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Promotion Awareness Campaign Social networking Word of mouth Grand Opening Guerilla marketing
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Profitability Year Ended20152016201720182019 Sales 188,160 231,437 260,945 280,842 302,256 Total Operating Expenses 198,208 204,930 204,299 206,429 209,904 Net Income (10,048) 24,368 49,282 64,740 80,346
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Breakeven Analysis
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Sensitivity Analysis: Customers Customers/Month Total Owner Compensation Average Compensation Per Hour 100 210,253 $19.41Bankrupt 120 210,253 $19.41 Not economically feasible 140 323,952.00 $30.78Middle ground 190 624,772.00 $59.55Capacity=196 Base 625,901.00 $29.45Base Case
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Final Considerations Number of CustomersPopulation SizeMarketing EffortsCompetition
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Questions?
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Total Capital Required CategoryCost Leasehold Improvements42,835 Electronics22,000 Furniture and Equipment8,094 Total$72,929 Category Bank Debt50,000 Equity20,000 Total Financing70,000 Debt To Equity Ratio71%
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Owner Compensation 12345 Manager Salary 40,000 41,000 42,025 43,076 44,153 Dividends - - - 35,817 64,648 Total Owner Compensation 40,000 41,000 42,025 78,893 108,801 Average Hours Worked 2,500 2,000 Average Compensation/hour $16.00 $16.40 $21.01 $39.45 $54.40
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