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Published bySheena Lane Modified over 9 years ago
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Strategy of the meeting: Purpose is to present Coca-Cola’s vision and idea to help with the Plachimada residents Goal: To get approval from the governmental officials to move forward with the initiatives to help residents in Plachimada. Objectives: – Primary: Rebuild reputation in Plachimada & create a positive brand image – Secondary: Ensure a healthy long-term relationship with all of India to achieve business goals
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Attendees of the meeting Kerala Govt – Oommen Chandy (INC), Chief Minister of Kerala – Shri.P.J.Joseph, Minister for Water Resources – Shri. K.C. Joseph, Minister of Rural Development, Planning, Culture and NORKA Palakkad District Rep: – Shri M B Rajesh, Palakkad representative to the Kerla Assembly – Shri Shafi Parambi Perumatty Panchayat: – Risha Prem Kumar, President Perumatty Panchayat – Hridayaraj, Panchayat Secretary – Shri Krishnan, member of Perumatty Panchayat
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Attendees (cont) Coca-Cola – Muhtar Kent, our Chairman of the Board and Chief Executive Officer – Atul Singh, President, India and South West Asia Business Unit – Clyde C. Tuggle, Senior Vice President, Chief Public Affairs and Communications Officer or someone from India.. Have not found a name – xxx – Rep from Hindustan Coca-Cola Beverages Private Limited (HCBPL) I think we are missing locals for Coca –Cola that represent the lobbying. Not sure who would be best.
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Agenda Welcome by an Coca Cola rep ( not sure who) – Introduces Muhtar Kent Acknowledges current situation Goal to ensure we are here to stay and help … be partner Commitment to Plachimada (Muhtar Kent) Immediate project (Local Coca-Cola rep) Long term project (Local Coca-Cola rep) Review and discuss
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For review and approval: Emergency Response Meeting: Long term project for Plachimada November 17, 2011
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"2020 Coca-Cola Vision" We are committed to replenish 100 percent of the water used in its drinks and their production.
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Commitment to Plachimada: Plant will close permanently and donate to usage for the community of Plachimada Will compensate $47 million to Plachimada residents Will host a listening tour: – Address the pain and suffering – Collects suggestions on the plan building – Provide suggestions (presented today) for a review and feedback
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What do to with the plant? Option one: – Rainwater harvesting Option two: – Plachimada Entrepreneurial and program: Open plan to residents to use for their businesses Option three: – Plachimada Innovations program Coca-Cola research center for new environmental products i.e. bottles
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Water Delivery Program Water Tanker Truck program in Plachimada Deepening or creation of bore wells Groundnut and rice cultivation program in Plachimada. Rainwater harvesting program in Plachimada Restoration of Aliyar dam.
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Long term sustainment program Clean and restore the aquifer Repurpose closed plant building Development of a water neutral bottling process
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National long term sustainability projects Partner with the Indian government on future expansion efforts in India, i.e. watershed assessment Increase rainwater harvesting programs throughout country Ensure water neutral bottling process in is implemented nationwide
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Right track?
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Next steps Release announcement to the media of endorsement at the first Listening Tour meeting Meet with national government with key Kerala governmental members Implement programs..
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Proposed: activity & communications plan for the Next month:
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Proposed: activity & communications plan for the next six month:
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