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By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.

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Presentation on theme: "By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment."— Presentation transcript:

1 By Alyona Kondrateva

2 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment. 4. Marketing product classification. 5. Conclusion.

3 "COMFY" is the second largest network of home appliances in Ukraine.

4  appliances for the kitchen;  cookers;  refrigerators;  climatic equipment;  video equipment;  TV sets;  computer electronics;  stereos and mobile phones.

5

6

7

8

9 Marketing product classification: - Stars; - Cash cows; - Wild cats; - Dogs.

10  Computers;  Laptops.

11  Household appliances (refrigerators, washing machines).

12  Small household appliances (food processors, hairdryers).

13 - Search for suppliers with fewer intermediaries and lower prices; - Increase the amount of equipment for more efficient use of sales area and store premises; - Change and improve the store product assortment by analyzing competitors.

14

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