1. 1 Culture concept in Management 1. Cultures dimensions 2. Corporate culture

2. 2 1. Culture dimensions Culture –intellectual collective phenomena Characteristics learned collective symbolic structured persistent dynamic

3. 3 Culture spheres national cultures industrial cultures functional cultures professional cultures corporate cultures personal cultures

4. 4 Culture – a integrated system symbols, behavior norms, rituals Cultural values, beliefs, attitudes Culture components: language ethnicity religion political institutions economic standards

5. 5 Cultural dimensions – Geert Hofstede: Power Distance Individualism vs. collectivism Masculinity vs. Feminity Uncertainty Avoidance Time Orientation

6. 6 Cultural dimensions– Fons Trompenaars: Universalism vs. Particularism Individualism vs. Collectivism Equality vs. Hierarchy Sequential vs. Synchronic Inner –directed vs. Outer-directed Specific vs. Diffuse Neutral vs. Affective Achievement vs. Ascription

7. 7 2. Corporate culture Corporate culture elements: - Behavior - Norms - Dominant values - Company “philosophy” - Rules - Organizational climate Corporate culture types (Trompenaars): - power oriented culture (FAMILY) - role oriented culture (EIFFEL TOWER) - project oriented culture (GUIDED MISSILE) - fulfillment oriented culture (INCUBATOR)

8. 8 Corporate culture approach: - ethnocentric mentality - policentric mentality - centrocentric mentality - geocentric mentality Cultural Tipologies - Monolitic companies - Pluricultural companies - Multicultural companies

9. 9 Factors which influence the cultural typology of companies: - Acculturation type - Integration degree - Discrimination degree - Identification degree

10. 10 Culture influences on management Centralized vs. decentralized decision making Safety vs. risk Individual vs. group rewards Informal vs. formal procedures High vs. low organizational loyalty Cooperation vs. competition Short term vs. long term horizons Stability vs. innovation