1. Sun Glo Tanning Salon Jessica Jefferson Laila Kaddoura Online Advertising April 16, 2015

2. Sun Glo Tanning Salon  http://www.sunglotan.com/ http://www.sunglotan.com/  Locally owned, family operated tanning salon that offers an alternative to franchise tanning.  Goal: Increasing awareness of the salon itself and expanding customer base

3. Content Marketing: Web Page CurrentFuture  Completely new layout, design  Every page should be easier to digest aka shorter  More keywords throughout  Adding links to social on every page  Adding blog

5. Content Marketing: Blog Current  Non-existent Future  Builds relationships by providing people with real life stories from people who tan there

6. SEO: On-page Optimization – Meta Description Current  Sun Glo Tanning Salon is the best tan salon to get a sun tan and sunless spray tan in Chattanooga, TN. Visit 7550 E. Brainerd Rd: 423- 664-2TAN (2826). Future  Sun Glo Tanning Salon offers contract-free tanning and spray tans in Chattanooga, TN. Come experience the franchise alternative. Visit 7550 E. Brainerd Rd: 423-664-2TAN.

7. SEO: On-page Optimization – XML Sitemap Current  Unable to find, assuming they even have one. Future

8. Social Media: Twitter CurrentFuture  Paid ads  Mention in blog, emails, etc. https://twitter.com/sun_glo

9. Social Media: Instagram Current  Non-existent Future  Create one to show off the products and services you offer  Pictures of salon and beds  Pictures of products – giveaways  Pictures of customers – spray tans  Allows potential customers to see examples of what your salon can do for them

10. Social Media  Sun Glo utilizes Facebook well.  Sun Glo has a twitter with good content, but it needs more followers.  By having paid ads on twitter, the ROI would make it worth it.  The reach would be better executed by having more followers as well.  Sun Glo doesn’t have an Instagram at all  It would provide a different kind of way to reach the audience.  It’s relevant because of the growing number of people using Instagram.

11. Mobile Marketing: New App Current  Non-existent  Making it not as competitive as it could/should be Future  App for all smart phones:  Check-in  Daily tips  Ratings and reviews  Hours of operation  Special offer when downloaded

12. Conversion Optimization: E-commerce Current  Non-existent Future  Memberships  Upgrade packages  Products online

13. Conversion Optimization: Loyalty Program Current  Snail-mail  After someone has been absent for six months, they send them a coupon in the mail to try to get them back. Future  Email  Not only is email more practical in today’s world, it would provide a more consistent way of interacting with the customers.  Special events (sales)  Give birthday deals  Special offers, through email only

14. Conclusion  NOW, WE TIE IT ALL TOGETHER:  Content Marketing  SEO  Social Media  Mobile Marketing  Conversion Optimization