1. UCL June 2009 Helping libraries market their purchases Claire Dowbekin Senior Marketing Manager

2. UCL June 2009 Case Study MLA “Reference Online” deal  Landmark deal for reference products  Aim to get content for “People’s Network” PC’s  Includes DNB, OED, ORO, Grove Music and Grove Art  Access in 94% public libraries in England  Access in 87% of public libraries across UK

3. UCL June 2009 Why promotion ?  Libraries have invested in OUP - we want to recognise this  Renewals very important  Renewals linked to product usage

4. UCL June 2009 Challenges  Targetting non typical library users  Not alienating typical library users  Fitting in alongside other work  Maintaining momentum  Allow for personalisation

5. UCL June 2009 What do we do ?  Panel days – foster support; get ideas  Marketing material based on feedback  Support material on website  Training = confident staff

6. UCL June 2009 Academic libraries  Faculty marketing - what we do now What we need to do:  Range of subjects  Range of products  Finding the students

7. UCL June 2009 The future  More of the same – ongoing commitment  Social networking  Other regions – Australia and New Zealand