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Published byMyles Ethelbert Mathews Modified over 9 years ago
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Do you see the opportunity? Nicholas Diji Tony Godfrey Jeremie Gougeon MBA8820 – Pamela Barr
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Leading movie industry in the world. Slowing growth – In 2007 Box office grew 5.4% domestically and 4.9% worldwide. Low barriers of entry Powerful suppliers Buyer power is high There is availability of substitutes High rivalry due to low brand equity, a periodic overabundance of products in the market and high exit barriers
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Control of expenses, fewer releases per year Decline in DVD sales, Blu-Ray not catching yet Home Entertainment revenues account for up to 60% Increasing competition from substitutes websites such as Facebook, video games Piracy: illegal download threatens profitability Power conflicts between labor and studios 2008: Writers Guild of America strike
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Losing Control Cost ▪ Star status no longer conferred by studios ▪ Collective bargaining Pricing ▪ Declining video sales during format transition Distribution ▪ Who has time for movies? ▪ Why buy when you can…
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The industry leader Reputation for innovation Benefits a huge video library Capitalizing on well-known characters Batman: from DC Comics to “The Dark Knight”, #4 best-selling movie Acquired all licensing rights for Harry Potter, #1 highest grossing series Building a strong international network Present in 30 countries, distribution in 120 Already involved in the (co)production of 230 local-language movies
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One of the “Big Six” – 15.5% of box office spending in 2007 Distributed the two most successful movies of 2007 “transformers” and “Shrek the third” One of the company’s strengths lay in its huge library Expansion through acquisition Joint ventures with other industry leaders Content distribution through digital means
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Distributed decision-making for responsiveness Alliance & Acquisition Agreements DreamWorks, iTunes Resources Parks & Resorts Studios Consumer Products Media Networks
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Originally not one of the “Big Five” studios MCA acquisition (1952): talents + TV Matsushita (1991) and Seagram (1995) takeovers: no synergies Vivendi Universal (2000): the ambition of a global 21 st century media group Low synergies but a focus on international operations and new media NBC Universal (2002): a winning duo Estimated $450 million a year in synergies (extra revenues + joint operations)
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Conglomeration Globalization Digitization
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Conglomeration Globalization Digitization
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