1. Designing for a Better Tomorrow The KODAK Powerflash Engineering Design 100 Section 2: Team 7 David Smith Jeegar Shah Bryan Shearer Jeff Irwin

2. Table of Contents Overview of Kodak Powerflash Definition of the Problem E-Waste Overview Survey Results Design Matrix/Approach Final Product Summary and Conclusions

3. The Kodak Powerflash 27 Exposure Disposable Camera Flash Capability AA Battery Used Current Cost: $5.99

4. What seems to be the problem? We recognize the need to increase market share and productivity of disposable cameras Problems with current design ◦Demand for disposable cameras is decreasing ◦Doesn’t appeal to developing countries ◦Wasted energy with the leftover battery ◦Production isn’t environmentally friendly  E-waste

5. But What is E-waste? Electronic waste from obsolete technology Cell phones, Computers, TVs, etc. Contains toxic substances ◦lead, cadmium, beryllium, mercury

6. What does the Customer Want? Current Customer: Occasional traveler, people without sufficient income Potential Customer: Citizens of developing nations After basic survey, we collected the following data: NOTE: When asked if he/she would purchase the camera without the flash but significant price drop, many answered YES Most Important Quality: Cost Least Important Quality: E-Waste Other Important Qualities: Flash/Environmentally Friendly

8. Relating to the Customers’ Wants Ideas: 1. Removing Flash 2. Thinning Plastic 3. Polaroid Approach 4. Use of Bio-Plastic 5. Less Powerful Battery Different Bio-PlasticLess Powerful Battery TopicWeight4Score4Weighted Score4Score5Weight5Weighted Score5 Cost8.8217.68.8435.2 Durability7.3429.27.3321.9 Eco-friendly5.58527.95.58422.32 Sustainability65306424 Ease of Use4.5313.54.5313.5 Quality531553 133Total131.92 No FlashThinner PlasticPolaroid TopicWeightScoreWeighted ScoreWeight2Score2Weighted Score2Weight3Score3Weighted Score3 Cost8.85448.8435.28.81 Durability7.3321.97.3214.67.3214.6 Environment friendly5.58527.95.58527.95.58211.16 Sustainability653064246212 Ease of use4.54184.5313.54.5522.5 Quality of Pictures521053155420 151.8130.288.76

9. Putting Concepts Together Combining several approaches ◦Removing the flash (Eliminates circuit board and battery) ◦Biodegradable plastic ◦Thinning the plastic Reduces E-Waste Cuts cost ◦Current KODAK Powerflash: $5.99 ◦Proposed KODAK Ecopic: $1.99 Creates a more sustainable product

10. Kodak Powerflash vs. Ecopic Kodak Powerflash:Kodak Ecopic:

11. Summary and Conclusions Our proposed design ◦Will increase appeal in developing countries  Cheaper and more accessible ◦Be more environmentally friendly  Possible use of Mirel bioplastics ◦Reduce E-waste significantly  No Circuitry or Battery ◦Maximizes profit for Kodak  Broadening customer base Billy Mays Here! You can’t afford NOT to buy “The Ecopic”!

12. References http://www.mirelplastics.com/ http://www.calrecycle.ca.gov/electronics/ WhatisEWaste/ http://www.calrecycle.ca.gov/electronics/ WhatisEWaste/ http://www.kodak.com/eknec/PageQuerie r.jhtml?pq-path=2/6868&pq- locale=en_US&_requestid=37689 http://www.kodak.com/eknec/PageQuerie r.jhtml?pq-path=2/6868&pq- locale=en_US&_requestid=37689

13. ANY QUESTIONS?